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Digital Sans Now

Digital Sans Now®

by Elsner+Flake
Individual Styles from $59.00
Complete family of 36 fonts: $699.00
Digital Sans Now Font Family was designed by Marty Goldstein and published by Elsner+Flake. Digital Sans Now contains 36 styles and family package options.

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About Digital Sans Now Font Family


Digital Sans Now combines and completes the many diverse requests and requirements by users of the past years. By now, 36 versions for over 70 Latin and Cyrillic languages have become available, including Small Caps. Digital Sans Now is also available as a webfont and reflects, with its simplified and geometric construction and its consciously maintained poster-like forms as well as with its ornamental character, the spirit of the decorative serif-less headline typefaces of the 1970s. The basic severity of other grotesque typefaces is here repressed by means of targeted rounds. Exactly these formal breaks allow the impression that it could be used in a variety of visual applications. Short texts, headlines and logos of all descriptions are its domain. It is because of this versatility that the typeface has become a desirable stylistic element, especially in such design provinces as technology, games and sports, and that, for many years now, it appears to be timeless. Additional weights designed on the basis of the original, from Thin to Ultra, the Italics, Small Caps and alternative characters allow for differentiated “looks and feels”, and, with deliberate usage, give the “Digital Sans Now” expanded possibilities for expression. The basis for the design of Digital Sans Now is a headline typeface created in 1973 by Marty Goldstein and the Digital Sans family which has been available from Elsner+Flake since the mid-1990s under a license agreement. The four weights designed by Marty Goldstein, Thin, Plain, Heavy and Fat, were originally sold by the American company Visual Graphics Corporation (VGC) under the name of “Sol”. Similarly, the company Fotostar International offered film fonts for 2” phototypesetting machines, these however under the name “Sun”. The first digital adaptation had already been ordered in the mid 1970s in Germany by Walter Brendel for the phototypesetting system Unitype used by the TypeShop Group, in three widths and under the name “Digital Part of the Serial Collection.” Based on the versions by VGC, Thin, Plain, Heavy and Fat, new versions were then created with appropriate stroke and width adaptations for data sets for the fonts Light, Medium and Bold as well as for the corresponding italics

Designers: Marty Goldstein

Publisher: Elsner+Flake

Foundry: Elsner+Flake

Design Owner: Elsner+Flake

MyFonts debut: Sep 2, 2015

Digital Sans Now® is a registered trademark of Elsner+Flake.

About Elsner+Flake

About Elsner+FlakeIn March 1986 Veronika Elsner and Günther Flake founded their company Elsner+Flake Designstudios after ten years of freelance experience in the field of type design, typography and digitizing of fonts and logos. The general aim of the company is to create a continuously growing library of digital fonts. Today the Elsner+Flake Digital Library with a worldwide presentation and appreciation contains more than 2,500 fonts, which are available in Mac PostScript, PC PostScript and PC Truetype.Typography with a DifferenceElectronic modification is avoided, all italics are digitized from original artwork. Text and headline typefaces have matching cap heights and contain standard character layouts. Complete kerning tables guarantee a precise appearance and excellent legibility. Accents on caps and lowercase letters are individually designed. Many typefaces feature small caps and old style numbers. Most fonts are already completed with the new euro currency symbol.Partners WorldwideElsner+Flake cooperates worldwide with more than thirty-five business partners. In case of questions concerning the Elsner+Flake Digital Library or to order a specimen catalogue please contact the address given. We will introduce you to your closest Elsner+Flake distributor.

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