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ALS Direct

ALS Direct™ by Art. Lebedev Studio
Individual Styles from $63.00
Complete family of 9 fonts: $477.00
ALS Direct Font Family was designed by Vera Evstafieva and published by Art. Lebedev Studio. ALS Direct contains 9 styles and family package options. More about this family
Select style to display all glyphs:
Direct Regular
Direct Regular
Direct Italic
Direct Bold
Direct Bold Italic
Direct Condensed Light
Direct Condensed Regular
Direct Semi Condensed Light
Direct Semi Condensed Regular
Direct Semi Condensed Bold

Direct Regular - Glyph Count: 220

This is a listing of all 220 glyphs contained in the font, including OpenType variants that may only be accessible via OpenType-aware applications.

Each basic character (“A”) is followed by Unicode variants of the same character (Á, Ä…), then OpenType variants (small caps, alternates, ligatures…). This way you can see all the variations on a single character in one place.

  • from    $63.00
    Direct Regular
  • from    $63.00
    Direct Italic
  • from    $63.00
    Direct Bold
  • from    $63.00
    Direct Bold Italic
  • from    $63.00
    Direct Condensed Light
  • from    $63.00
    Direct Condensed Regular
  • from    $63.00
    Direct Semi Condensed Light
  • from    $63.00
    Direct Semi Condensed Regular
  • from    $63.00
    Direct Semi Condensed Bold
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Select style to display tech specs:
  • Direct Regular image
  • Full Font Name: Direct
    Family Name: Direct
    Sub-Family Name: Regular
    Format: OpenType CFF
    Version: Version 001.001
    Glyph Count: 220
    File Size: 31268
    Character Sets: ASCII
    OT Features: frac kern liga
    Supported Languages: Bulgarian, English, Russian, Serbian
  • Direct Italic image
  • Full Font Name: Direct-Italic
    Family Name: Direct
    Sub-Family Name: Italic
    Format: OpenType CFF
    Version: Version 001.001
    Glyph Count: 220
    File Size: 35200
    Character Sets: ASCII
    OT Features: frac kern liga
    Supported Languages: Bulgarian, English, Russian, Serbian
  • Direct Bold image
  • Full Font Name: Direct-Bold
    Family Name: Direct
    Sub-Family Name: Bold
    Format: OpenType CFF
    Version: Version 001.001
    Glyph Count: 220
    File Size: 32528
    Character Sets: ASCII
    OT Features: frac kern liga
    Supported Languages: Bulgarian, English, Russian, Serbian
  • Direct Bold Italic image
  • Full Font Name: Direct-BoldItalic
    Family Name: Direct
    Sub-Family Name: Bold Italic
    Format: OpenType CFF
    Version: Version 001.001
    Glyph Count: 220
    File Size: 36116
    Character Sets: ASCII
    OT Features: frac kern
    Supported Languages: Bulgarian, English, Russian, Serbian
  • Direct Condensed Light image
  • Full Font Name: DirectCond-CondensedLight
    Family Name: DirectCond
    Sub-Family Name: Condensed Light
    Format: OpenType CFF
    Version: Version 001.001
    Glyph Count: 220
    File Size: 34600
    Character Sets: ASCII
    OT Features: frac kern liga
    Supported Languages: Bulgarian, English, Russian, Serbian
  • Direct Condensed Regular image
  • Full Font Name: DirectCond-CondensedRegular
    Family Name: DirectCond
    Sub-Family Name: Condensed Regular
    Format: OpenType CFF
    Version: Version 001.001
    Glyph Count: 220
    File Size: 34276
    Character Sets: ASCII
    OT Features: frac kern liga
    Supported Languages: Bulgarian, English, Russian, Serbian
  • Direct Semi Condensed Light image
  • Full Font Name: ALSDirectSemiCLight
    Family Name: ALS Direct SemiC Light
    Sub-Family Name: Regular
    Format: OpenType CFF
    Version: Version 1.000 2006 initial release
    Glyph Count: 223
    File Size: 32404
    Character Sets: ASCII
    OT Features: frac kern liga
    Supported Languages: Bulgarian, English, Russian, Serbian
  • Direct Semi Condensed Regular image
  • Full Font Name: DirectSemiCond-SemicondensedReg
    Family Name: DirectSemiCond
    Sub-Family Name: Semi-condensed Regular
    Format: OpenType CFF
    Version: Version 001.001
    Glyph Count: 220
    File Size: 31724
    Character Sets: ASCII
    OT Features: frac kern liga
    Supported Languages: Bulgarian, English, Russian, Serbian
  • Direct Semi Condensed Bold image
  • Full Font Name: DirectSemiCond-SemicondensedBol
    Family Name: DirectSemiCond
    Sub-Family Name: Semi-condensed Bold
    Format: OpenType CFF
    Version: Version 001.001
    Glyph Count: 220
    File Size: 37532
    Character Sets: ASCII
    OT Features: frac kern liga
    Supported Languages: Bulgarian, English, Russian, Serbian

Licensing Options

You can use this font in any of the following places. Read the full EULA text for details about each license. If you have a usage in mind that's not covered by these licenses, contact us and we'll see what we can do.

Desktop: for use on a desktop workstation

For the most common uses, both personal and professional, for use in desktop applications with a font menu.

For example:

  • Install the font on your Mac OS X or Windows system
  • Use the font within desktop applications such as Microsoft Word, Mac Pages, Adobe InDesign, Adobe Photoshop, etc.
  • Create and print documents, as well as static images (.jpeg, .tiff, .png)

Desktop licenses are based on the number of users of the fonts. You can change the number of users by clicking the quantity dropdown option on Buying Choices or Cart pages.

Please be sure to review the listing foundry's Desktop license agreement as some restrictions may apply—such as use in logos/trademarks, geographic restrictions (number of locations), and products that will be sold.

Adding users later:

Desktop licenses are cumulative. If you require a Desktop license that covers additional users, simply place a new order for the same Desktop package, for the number of additional users.

ALS Direct Desktop EULA

Webfont: for your website

Webfonts can be used on a single domain. Agencies responsible for multiple websites, for example web design agencies or hosting providers, may not share a single webfont license across multiple websites.

Every time the webpage using the webfont kit is loaded (i.e, the webfont kit CSS which holds the @font-face rule is called) the counting system counts a single pageview for each webfont within the webfont kit.

For usage in graphic images shown on the website, consider a Desktop license instead as most allow for it.

This font's webfont license is:

Annual

You get a total number of prepaid pageviews that can be used over time. This means that you will pre-pay for a number of pageviews, then you'll have to come back to order more after your site has been viewed that number of times.

For example, if you order 250,000 page views, when your webpages using the webfonts have been viewed 250,000 times, you will need to buy the webfont package again for an additional number of prepaid pageviews. Pageviews are valid for 1 year.

ALS Direct WebFont EULA

App: for embedding in mobile applications

Select this license type when you are developing an app for iOS, Android, or Windows Phone, and you will be embedding the font file in your mobile application's code.

ALS Direct App EULA

ePub: for embedding in e-text products

You can use an ePub license to embed the font in an electronic publication such as an eBook, eMagazine, eNewspaper, or interactive PDF.

An ePub license is based on the number of publications in which the font is used. Each issue counts as a separate publication. Regional or format variations don't count as separate publications.

Updated versions of publications that are free to previous customers do not need a new license; otherwise, each new version that is released counts as a separate publication.

For font usage in graphic images shown as the ePub cover, consider a Desktop license instead as most allow for it.

ALS Direct ePUB EULA

Digital Ad/Email: for use in HTML5 ads

You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.

We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it.

HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license?

There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.

Digital advertisements also have different usage patterns compared to websites. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. Prices reflect this, making it much less expensive to use a Digital Ad license.

If you know the number of impressions the campaign requires, that amount can be ordered before the campaign begins. For campaigns where number impressions is unknown until the end of the campaign, you can true up at the end of each calendar month. Impressions are valid for 4 years.

ALS Direct Digital Ad/Email EULA

About ALS Direct Font Family


ALS Direct is an open and dynamic typeface with clear-cut letterforms that make it instantly readable. It lends text a neutral, yet agreeable and modern feel. Direct has nine font styles convenient for the purposes of navigation signage. Regular-style letterforms are rather wide, because direction signs are likely to appear before readers at an angle, so the type needs to withstand perspective distortions. And as signs and boards may vary in size, Direct was developed to include several width variations. Condensed fonts can be used where horizontal space is limited, allowing you to keep proper height and readability of the characters. A signage typeface must be easily readable from some distance away and have simple letterfoms with clear-cut features to quickly identify characters. Designing a type for a potentially wide range of purposes calls for a universal approach. If not destined to be used for navigation in a particular building, it shouldn’t incorporate any peculiar elements to agree with certain design or architecture. All of the above determined our choice of a sans serif with large apertures and definite features allowing readers to instantly recognize letters. Descenders are made compact not to interfere with the line below. And the low contrast between thick and thin strokes renders all elements equally perceptible. The x-height is significant, close to the cap height, which inhances readability of the lowercase type. There are two reasons why directions must not be set in all caps. Firstly, lowercase letters are more diverse and include ascenders and descenders identifying some of the letters in the line. And secondly, having learned to read, people recognize word shapes rather than individual letters, which makes lowercase text more readable. With Direct being a signage typeface, first to be developed were its width variations, and different weight styles and italics were added later. Another thing to be kept in mind was that signs often use dark background colors, and black type on a white background appears smaller than white type on a black background. Direct is the first Cyrillic typeface created for navigation purposes. Before that, designers could use the Cyrillic version of Frutiger (Freeset) developed by Adrian Frutiger for the Paris Charles de Gaulle International Airport, and a number of other, mostly body copy, neutral sans serif types. However, signs and boards were dominated by Arial, which Direct would be glad to replace offering elegance and lucidity of form instead of type bluntess. Direct was designed as a signage typeface, but its neutral style and clear-cut letterforms suggest various other ways of application.

Designers: Vera Evstafieva

Publisher: Art. Lebedev Studio

Foundry: Art. Lebedev Studio

Orignial Foundry: unknown

Design Owner: Art. Lebedev Studio

MyFonts debut: May 20, 2008

ALS Direct™ is a trademark of Art. Lebedev Studio.