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Down

by LuxTypo
Individual Styles from $50.00 USD
Complete family of 12 fonts: $300.00 USD
The Down Font Family was designed by Greg Lindy and published by LuxTypo. Down contains 12 styles and family package options.

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About the family


Down is a typeface that embodies restraint while drawing inspiration from established models of clarity and legibility. Its origin story is rooted in a hospital sign that simply read "Down," showcasing a lettering style that exudes quiet confidence. The design features familiar forms and proportions that strike a balance between functionality and humanity, devoid of unnecessary ornamentation yet rich in character. As the design evolved, it transitioned from a mere exercise in simplicity, stability, and balance to a unique voice that transcends utility. Each refined curve and counter reflects the essence of its inspiration while introducing a distinct rhythm and personality. This transformation marks a shift from replication to discovery, paving the way for a purposeful and innovative typeface suitable for branding, editorial, and web applications, making it a versatile choice for modern design needs.

Designers: Greg Lindy

Publisher: LuxTypo

Foundry: LuxTypo

Design Owner: LuxTypo

MyFonts debut: Oct 3, 2025

Down

About LuxTypo

LuxTypo publishes original typefaces informed with our point of view towards visual communication. The constant pursuit to elevate this experience through clear and memorable type design is reflected in our diverse catalog. While our typefaces offer a range of possibilities with their multitude of styles and weights, they are effective specified as a single font, as much as a full family. Based in Los Angeles, LuxTypo is operated by creative director and designer Greg Lindy. With experience as a designer working with multinational brands, Greg understands the performative needs that fonts are required to possess. LuxTypo's typefaces are crafted to meet these objectives.

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