About East Font Family
East is a sans serif condensed font. It has six weights between Light and Extra Bold. A variable font is also available.
Clarity and versatility make East a good choice for app design, branding, film titles, information, packages, posters, and publications. It is simple, friendly, and confident.
Its condensed design makes it easy to fit text in tight spaces. The light weight has excellent clarity for easy reading, even at small sizes. The Extra Bold weight will capture attention as a headline or large body text.
The name «East» is intended to evoke optimism, movement, travel, and the sunrise. It is timeless and current with a subtle nostalgia—inspired by the charming one-off sans serifs on early Jazz albums, film titles, newspapers, and road signage.
East has many OpenType features (please see slides). It offers eight stylistic sets. These can quickly alter large amounts of text. It has a set for a one-story “a” for simpler paragraph textures, and a set for hooked letters (f, j, l, r, t, y) for a warmer and playful personality. A seriffed uppercase I and 1 along with a slashed zero offer better legibility when needed. There are also sets for a curly German eszett, cap-aligned punctuation for Spanish, and a raised colon. Other OpenType alternates include; three different uppercase German eszetts, a tapered exclamation point, an alternate 4, standard ligatures, discretionary ligatures, a tapered asterisk, and a set of bullets (round, square, and diamond).
It also contains vertically stacked pre-built fractions. Diagonally built alternatives are offered for the common fractions (one quarter, one half, and three quarters, percent, per thousand).
It will support western and central European languages as well as other Latin-based written languages (check for your language). There are some Greek math-related glyphs and math symbols beyond the common ones.
Read on if you are not familiar with variable fonts.
What makes a variable font special is that all font weights are inside of one file and you can incrementally control the width and italic slant between Light (300) and ExtraBold (800). These changes are commonly made with slide controls in the font/type palette of the software. Variable fonts are also smaller in file size, benefitting both web and software performance.
Currently variable fonts are supported by Adobe, Sketch, Corel Draw, and most web browsers. Check for your software support here: www.v-fonts.com/support.
About Tarallo Design
Donald Tarallo has his BA in Studio Arts and Graphic Design from Clark University, his MFA in Graphic Design from Rhode Island School of Design (RISD), and he studied with André Gürtler and Wolfgang Weingart in the “Weiterbildungsklasse” at the Basel School of Design in Switzerland.
Since 1998, Don has maintained a freelance practice working on projects in identity, publication, and web design. He has worked as a designer in Norway, Korea, and the US on the development of the visual identities for Sotheby’s, Icograda, and the Hong Kong Design Institute.
Don has received design awards by the American Institute for Graphic Arts, the Graphic Communications Industry of Rhode Island, and SAPPI papers. He has taught at Clark University, Guangzhou Academy of Fine Art, Rhode Island School of Design, Samsung Art and Design Institute, Siena Art Institute, and Bridgewater State University. Don currently teaches at Fitchburg State University.