About Flirt Font Family
It's a very happy day when we stumble upon beautiful alphabets that were never digitized. It is even a happier day when the beautiful alphabet finds its way to us through friends and people who like our work. Some two months ago, the forms of this gorgeous font were pointed to us by a friend who saw it in an old Dover Publications specimen book showcasing historical alphabets. It was there under the name Vanessa, with nothing else to go by. We looked and researched for further information but found nothing else. So this gem comes to you like a coal that winked its way out of the ashes because it wanted to shine again.
Flirt is very authentic art deco with a noticeable element of artistic pride, swashy delicate majuscules and very aristocratic, fashionable and flirty minuscules. The majuscules can be used as every other capitals usually are, or as initial caps. The minuscules can very nicely stand on their own quite independently from the caps whenever desired. These letters are quite similar to the hand lettering used on of the kind of theater posters, specifically burlesque and opera entertainment, which are now considered very retro-chic and fashionable to see hanging on walls in home or office.
The initial specimen we worked from showed a single basic art deco alphabet with numerals which seemed as they belonged to another font. That alphabet became the base Flirt font, the numerals were redrawn to fit much better with the minuscules, and the character set was greatly expanded to include punctuation, accented characters, and many many alternates, especially for the majuscules. Majuscules with a descending right vertical stroke were a common artistic touch in the high days of theater posters, so we thought they would be great additions to the character set. These alternates can be found all over the font. So to maximize the design fun, have a character map or glyphs palette handy when you use Flirt.
After the base font was finished, we thought it would be a good idea to give it a bold treatment unlike anything seen out there, and the farthest thing from the mechanical bolds seen everywhere now. This bolding treatment consisted of thickening the lowercase's vertical strokes inwards, but leaving the horizontal stroke weight as is, and thickening only the thicker vertical strokes of the uppercase. The result is quite the visual feat. We encourage you to test both the regular and bold weights and see for yourself.
is a trademark of Canada Type.
About Canada Type
Canada Type is an independent digital lettering and font development studio based in Toronto. We were founded in 2004 by a couple of experienced designers who were not pleased with the quality and licensing terms of fonts around the turn of the century. Since then we have greatly expanded, built a versatile and popular retail catalogue, and helped many designers bring international attention to their talents in the constantly changing and increasingly competitive world of type design.While Canada Type offers a varied library of fonts, our bread and butter are really the bespoke services we’ve been providing to companies across many fields on local, national and global levels. Over the past 20 years, we have developed custom fonts for companies in a variety of sectors, ranging from the marketing, financial and service industries to major film studios, big software corporations, and telecom/broadcast outfits.This is what we love to do, and we’re fortunate to do it on a daily basis. If you consider well-crafted typography essential to your brand’s visual communication, we’re here to help, so please reach out. The promise you get from us is one of care, quality and highly informed, satisfying results.https://canadatype.com