About Genre Font Family
The official terseness and grey of Neo-Classical type faces will stand out when we narrow them. The consistently vertical shading of the letters suppresses one's desire for eccentricity, just like tea with bromine. It would, however, be wrong to consider Bodoni as the originator of this - vertically shaded - trend in type face production. In his Manual we can also find type faces with a slanted axis of shade, picturesque italics and a number of normal, more human type faces. It remains a mystery why his name is connected only with one of his many works.
Genre's basic design is fairly light in colour, which is why it looks good in illustrated magazines and short texts and directly calls for graphically striking, contrasting headings. It shows off beautifully next to photographs, on diplomas and on printed materials connected with a person's death.
is a trademark of Storm Type Foundry.
About Storm Type Foundry
“I bought my first computer in 1993 and realized that there were no good fonts around," František Štorm says, “so I had to make my own.” He founded the Storm Type Foundry in Prague that same year in the hopes that he would be able to restore the classical values of typography that often times don’t get translated into the digital world. “I started the business when I realized that the fonts I made for myself could be useful for others,” he says.
When he began digitizing original Czech typefaces, František teamed up with Otakar Karlas, Jan Solpera and Josef Tyfa, experienced Czech designers.“We are convinced that such teamwork is a guarantee of the permanence of the artistic value of our typefaces.”
He made his MyFonts debut with Regent and has released nearly 90 typefaces since, resulting in a collective library that has evolved with the technologies of the last two decades. He started out by drawing alphabets which could be used in book printing, and then proceeded to alphabets for film and photosetting. Now that he is creating typefaces for screens, he focuses on retaining the human touches that have always made his typefaces personable.