About Geometria Font Family
Although geometric Sans Serifs have been in vogue for nearly a century, they have never been as ubiquitous. It is not improbable that the old adage would be phrased: “When in doubt, set it in geometric sans”, had it been composed today. Have we not had enough? We think, not. Postmodern times demand a variety of expressions.
The vision behind Geometria was to revisit the perennial favorite to lend subtle individuality to its tried and true forms. Geometria stands out in the crowd of similar fonts thanks to its complicated nature. It combines dynamic elements with a certain degree of stability. A slightly higher waistline of the capitals contributes to their distinctive appearance. If the upper case refers to the American grotesques of the 19th century, the lower case tends toward the forms of the Renaissance in its proportions.
Geometria is a typeface of clean shapes that is well-suited for continuous reading, and it sets remarkably well. At the same time, it can be friendly, even flirtatious. Its distinct personality combines seeming opposites. At times it may appear serious, at times playful. On occasion, it may be deliberate, other times dynamic. It could seem rigid, then elegant. It is a typeface that could be perceived either as cutting-edge, or as nostalgic. A careful and discerning typographer will bring out and emphasize those aspects of its multifaceted personality that are needed to solve the problem at hand.
Geometria consists of 24 fonts — eight weights with matching italics and narrow styles. The font includes multiple sets of figures and currency signs, alternate glyphs, a variety of experimental ligatures, and punctuation marks for the two cases. The 835 glyphs support 72 languages.
Granshan 2013 award.
Independent type foundry Brownfox offers a fresh perspective on Latin and Cyrillic fonts. We have a solid track record with text fonts optimised for on-screen reading, as well as with print fonts. Our work is firmly rooted in the typographic tradition, yet is unmistakably current. We aspire to create fonts of the highest degree of craftsmanship and up to the latest technical standards. The outcome that we pursue in our work – to augment familiar with something new. The most important thing for us is to find a new, bright, compelling and unique character of typefaces. One of the challenges here is to stay within the group of typefaces, called workhorses, fonts that cover a broad range of application areas. Principals: Gayaneh Bagdasaryan and Vyacheslav Kirilenko.