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Sweet Gothic

Sweet Gothic™

by Sweet
Individual Styles from $39.00
Complete family of 4 fonts: $99.00
Sweet Gothic Font Family was designed by Mark van Bronkhorst, Linnea Lundquist and published by Sweet. Sweet Gothic contains 4 styles and family package options.

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About Sweet Gothic Font Family

Sweet Gothic is a 2009 addition to the Sweet Collection of engraved lettering styles from the 20th Century.  Sweet Gothic Light is closely based on lettering from an engravers pattern from the early 1900s that was used for tracing letterforms with the engraving machine (pantograph) to make steel engraving plates. The design is related to many similar engravers gothics developed in the early 1900s, but as each engraving house created by hand their own patterns for popular styles of the time, there is variation among the models. Sweet Gothic offers contrast in stroke weight and its unique personality. The bolder weights are new designs, based on the characteristics of the Light. A serif variant (Sweet Gothic Serif) has also been developed to expand the usefulness of the family, offering an alternative to Copperplate Gothic. As such, most of the fonts are new designs, yet may seem familiar and ubiquitous given their model. The fonts offer two sizes of figures and monetary symbols: one set is intended for use with upper- and lowercase settings; the second set is the same height as the small caps.

Designers: Mark van Bronkhorst, Linnea Lundquist

Publisher: Sweet

Foundry: Sweet

Design Owner: Sweet

MyFonts debut: Mar 4, 2009

Sweet Gothic™ is a trademark and 'Sweet' is a registered trademark of Markanna Studios Inc.

About Sweet

Sweet Fonts Collection is a growing range of engraving lettering styles from the 20th Century. With the advent of the engraving machine (a pantograph device) around 1900, commercial engraving moved from the use of hand-cut plates to the use of masterplates (lettering patterns). Lettering was traced from the masterplate using the engraving machine, letter by letter, onto a coated steel plate, that would then be etched in a chemical bath. The resulting plate was used to print engraved stationery with the raised print distinctive to the process. Many of these lettering styles were used for decades for commercial and social applications (letterheads, wedding invitations, etc.), but as they were merely traced alphabets, were not "fonts". Many remain unavailable in digital form. Over time, a number of the most popular styles were adapted to phototype, which sped up the process of plating for engraving, avoiding the need to trace each letter by hand with the engraving machine. Later, when type went digital, these phototype fonts were revived as digital fonts. As a result, the styles offered by engravers narrowed over time, as has the range of engraving styles revived in digital form. The Sweet Fonts Collection represents an effort to locate and revive obscure, engraved lettering styles that are at risk of fading away, as well as to re-interpret familiar designs for broader application.

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