Hinoki

by AJW Type

Individual Styles from $27.00 USD

The Hinoki Font Family was designed by Alexander Werdmuller Von Elgg and published by AJW Type. Hinoki contains 1 styles. More about this family

Licensing Options

MyFonts licenses are tailored for individual creatives. Not all licenses are compatible with broad usage cases or complicated creative workflows, so make sure to read the full EULA text for details. If you are licensing fonts for use at an Agency or Company, or if you have a usage requirement that isn't listed below or are unsure about the use cases shown here, contact us and we'll help you determine the best fit for your needs.

The following licenses are available for this font.

Desktop: for creating designs

This entry-level license enables personal and commercial traditional graphic designer work.

The Desktop License allows you to create, print, and share flat, non-editable designs such as:

Brand identity

Use fonts to create a strong and consistent brand identity.

Videos

Apply fonts in titles, credits, and on-screen text.

PDFs

Style reports, brochures, and digital documents.

Greeting cards

Design unique, personalized cards for any occasion.

Logos

Craft memorable, professional logo typography.

Signage (wayfinding & billboards)

Make clear, eye-catching signage for indoor or outdoor use.

Flyers

Set readable, attractive headlines and layouts.

Packaging

Enhance product packaging with stylish text.

Album covers

Print custom text designs on t-shirts, hoodies, and more.

Posters

Bold, eye-catching poster layouts.

Invitations

Create stylish, personalized invitations for events.

Social posts

Enhance graphics and captions with unique fonts.

Business cards

Craft professional, memorable business card designs.

School projects

Make projects stand out with creative text.

Wordmarks

Develop strong, recognizable brand wordmarks.

Stationery

Design elegant letterheads, envelopes, and notes.

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This license does not support:

E-books

Fonts cannot be embedded in digital books. View relevant license

Digital ads

Ads cannot use these fonts. View relevant license

Commercial print environments

Not for large-scale printing business.

Websites

Fonts cannot be hosted online. View web font license

Emails

Fonts not allowed in email templates. Learn more

Apps

Cannot embed fonts inside applications. View app license

Sharing the font

Fonts cannot be distributed to others.

Allowing others to use the font

License is for you only.

Collaboration

Fonts cannot be shared in teams. Learn more

Modifying

Fonts cannot be altered or edited.Learn more

Installation on a server

Fonts cannot be installed on a server.

AI training

Fonts not permitted for AI models. AI ethics statement

DAMs

Fonts cannot be hosted on DAMs as downloadable assets.

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Desktop licenses are based on the number of users of the fonts. You can change the number of users by clicking the quantity dropdown option on Buying Choices or Cart pages.

Please be sure to review the listing foundry's Desktop license agreement as some restrictions may apply—such as use in logos/trademarks, geographic restrictions (number of locations), and products that will be sold.

Adding users later:

Desktop licenses are cumulative. If you require a Desktop license that covers additional users, simply place a new order for the same Desktop package, for the number of additional users.

Hinoki Desktop EULA

Webfonts: for your website

Webfonts allow you to embed the font into a webpage using the @font-face rule, so paragraphs and headings of text can be styled as the webfont. You will be serving the webfont kit for your own site and linking it in the CSS.

Webfonts can be used on a single domain. Agencies responsible for multiple websites, for example web design agencies or hosting providers, may not share a single webfont license across multiple websites.

If the font file itself won't be embedded in the website (for example, when the font is used in a static graphic image such as a logo) you should purchase a Desktop license instead.

Most foundries on MyFonts offer their webfonts with the Annual license model. Click here to Learn more.

Hinoki WebFont EULA

App: for embedding in mobile applications

Select this license type when you are developing an app for iOS, Android, or Windows Phone, and you will be embedding the font file in your mobile application's code.

Hinoki App EULA

Digital Ad/Email: for use in HTML5 ads

You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.

We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it.

HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license?

There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.

Digital advertisements also have different usage patterns compared to websites. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. Prices reflect this, making it much less expensive to use a Digital Ad license.

If you know the number of impressions the campaign requires, that amount can be ordered before the campaign begins. For campaigns where number impressions is unknown until the end of the campaign, you can true up at the end of each calendar month.

Hinoki Digital Ad/Email EULA

Electronic Doc: for embedding in e-text products

You can use an Electronic Doc license to embed the font in an electronic publication such as an eBook, eMagazine, or eNewspaper.

An Electronic Doc license is based on the number of publications in which the font is used. Each issue counts as a separate publication. Regional or format variations don't count as separate publications.

Updated versions of publications that are free to previous customers do not need a new license; otherwise, each new version that is released counts as a separate publication.

For font usage in graphic images shown as the ePub cover, consider a Desktop license instead as most allow for it.

Hinoki Electronic Doc EULA

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About the family

Hinoki is a revival and redesign of Schelter-Antiqua, a serif typeface issued by the Leipzig foundry Schelter & Giesecke in 1905. The original's low-contrast old-style structure is the aspect of type preserved in the design. Making Hinoki read well at text sizes was a central development concern. The original structure and charisma of Schelter-Antiqua as the starting point offered the opportunity to redraw it with a softer, more contemporary sensibility.

The defining design decisions are three: slanted terminals with curved brackets where the serifs meet the strokes, rounded serif edges that ease the transition between dark and light, and curves drawn to suggest calligraphic translation without high contrast. The result is a typeface that carries the warmth and rhythm of a humanist old-style while moving with a more open, approachable energy. It is comfortable in long text and distinctive at display sizes.

Hinoki Regular ships with 855 encoded codepoints (2,412 glyphs) across Western and Central European Latin, the Latin Extended Additional block for African and Americanist usage, a complete typographic symbols set, and a fullwidth / halfwidth supplement for CJK-context typographic use. The OpenType feature set spans 21 features, including small capitals, old-style and lining figures with proportional and tabular variants, fractions, superscript and subscript numerals, scientific inferiors, case-sensitive punctuation, discretionary ligatures, localised forms, and a stylistic set of alternate forms.

The typeface is built for editorial, book, and long-form text use, and performs equally well in branding and display contexts where a serif with quiet personality is needed.

Designers: Alexander Werdmuller Von Elgg

Foundry: AJW Type

MyFonts debut: Jul 9, 2026

Hinoki

About AJW Type

AJW Type is a type foundry based in Colorado, established in 2026 by Alexander J. Werdmuller von Elgg. The foundry's work focuses on revival type — drawing from printed specimens of the turn of the twentieth century and the mid-century period. Each family is developed with close attention to the drawing character of its source material: the expressive particularities of the original letterforms, their spacing relationships, and the structural logic that gives a specimen its visual personality. The production process at AJW Type is methodical. Research into historical specimens precedes drawing; vector work, sidebearings, and kerning are developed in sequence, with each stage examined before the next begins. Language support is a standing commitment across all families, extending the reach of each typeface beyond its historical origins and into contemporary multilingual use. The foundry's work spans the full pipeline — from the drawn letterform to the production font file.

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Hinoki

Hinoki - Glyph count:

Licensing Options

Desktop: for creating designs

Webfonts: for your website

App: for embedding in mobile applications

Digital Ad/Email: for use in HTML5 ads

Electronic Doc: for embedding in e-text products

Licensing Options

Related Tags

About the family

About AJW Type