Hoon Kim
Hoon Kim is a New York-based graphic designer, educator, curator, and researcher. He founded Why Not Smile, a multidisciplinary design consultancy in New York, in 2009. The studio focuses on integrated branding across various media for clients in art, fashion, architecture, and culture.
Prior to founding Why Not Smile, Hoon worked for the Museum of Modern Art (MoMA), Practise, Samsung Design Membership, and Crosspoint, with experience spanning New York, London, and Seoul since 2000.
He holds an MFA from the Rhode Island School of Design, a teaching certificate from Brown University, and a BFA from Seoul National University, Korea. Hoon has taught at Harvard University, Pratt Institute, and RISD, and has delivered lectures at the Royal College of Art (UK), Princeton University (US), Werkplaats Typografie (NL), and various institutions internationally.
He has received recognition from organizations such as ADC, AIGA, the Brno Biennial, Chaumont Festival, D&AD, Print, and TDC. He was also awarded the title of Design Leader by the Ministry of Knowledge Economy of Korea (MKE) and the Korea Institute of Design Promotion (KIDP).
