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Individual Styles from $39.00 USD
Complete family of 5 fonts: $115.00 USD
The Iset Font Family was designed by Michael Cina and published by Associated Typographics. Iset contains 5 styles and family package options. More about this family

Iset Complete Family

5 fonts

Best Value!

About the family


Iset began in 2010 as an experiment in transforming a condensed typeface through a combination of analog and digital processes. Starting with an original drawing, the letters were printed, scanned, manipulated, and cleaned up to produce an irregular, weathered surface. The experiment eventually produced five distinct weights, pushing the limits of how far the original forms could be transformed.

After spending years tucked away in an archive, Iset has been revisited and developed into a finished type family. Each weight has been individually refined, spaced, and kerned by hand, bringing precision to its deliberately imperfect character.

With narrow proportions, dense construction, and a distinctive surface texture, Iset is designed for expressive display typography, from editorial headlines and posters to identities and experimental graphic work.

Designers: Michael Cina

Foundry: Associated Typographics

MyFonts debut: Nov 11, 2026

Iset

About Associated Typographics

“We are primarily a small group of designers who also make type,” Michael Cina says. “It’s a unique blend of skills. We are one of the few foundries owned and run by designers exclusively.” Based in Minneapolis, MN, Associated Typographics was founded in 2010 by Michael with assistance by his long-time associate Matthew Desmond. The two had already been working together for 13 years when Michael sold his third foundry, You Work For Them in 2010. They formed the foundry as an offshoot of Cina Associates, Michael’s multi-disciplinary design studio, and made their MyFonts debut two years later with Ramsey, a display font with strong structure and warm personality. They have since expanded their library with the likes of bestselling Stadt, a typeface that combines typographic aesthetics from the 1950’s with a contemporary twist. The duo have worked with Fortune 500 companies like Disney, Apple, American Express, ESPN, Pepsi (and Coke, too), Hewlett Packard and Microsoft. Their foundry is dedicated to applying and synthesizing branding, illustration, motion, web, music, photography, art and type to produce an integrated approach to every design.

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