My parents named me Jeff, it was supposed to be Kyle. I was also supposed to drive truck, but I was exceptional at colouring in the lines. There was jealousy in my colouring circle, allies were formed, friendships broken. I survived. This is my story.

As a child I drew hockey logos in my basement while the games were on. That may have been the Canadian thing to do, but I secretly didn't care for Hockey, Sorry, also Canadian. After some conditioning therapy I learned to cope with my treason to Canada.

Fast forward a few decades of video games, skateboarding and playing a mean slap bass. I decided to go to school to become a graphic designer/artist. I'm not sure what was a worse decision to the masses. not liking Hockey or becoming an artist. Well, I didn't care, I persevered and stayed on track. After college, I went to the school of hard knocks, where I put in my 10,000 hours to greatness. With success increasing, as well as my font folder. I felt it was finally time to start my own company/foundry, one that takes the ordinary and makes it extraordinary.

We're called ThoroughBrand & we create typefaces to win, because we know "When you bet on your brand, you'll win."