About Jugo Script Font Family
Jugo Script is a Koziupa/Paul near-parody of the soft and speedy late-1980s, early-1990s display scripts. Though it essentially is one of the usual exhibits of Koziupa's calligraphic skill, its individual shapes and overall construct show a mischievous wink at Oz Cooper and the hundreds of lens-blurred film types he inspired in the 1970s and 80s.
Koziupa's unique sense of letterform and proportion is on full display in the uppercase and the figures, while the lowercase is an eccentric exercise in single stroke lettering, complete with quick and subtle wrist bends, minimal pausing, and hurried exits.
Jugo Script's softness and internal call-and-answer structure make it a natural for comfort food packaging, especially the sweet stuff.
Sudtipos is a new collective Argentinian type foundry. New blood, new attitude. A joint venture of four professional designers with lots of expertise in different areas like branding, packaging design, corporate identity, television and new media. “The foundry, or collective as we prefer to designate it, started because of that — packaging, editorial or brand designers making fonts for real designers” Alejandro Paul, one of the company’s founders, said in his Creative Characters interview. Alejandro “Ale” Paul made a name for himself drawing and programming some of the most intricate script fonts ever digitized. “My experience in branding product packaging was a natural catalyst for me to be interested in scripts and seek like-minded people for the collective.” The collective’s bestselling scripts include Bowling Script, Horizontes Script and Hipster Script Pro, which was named one of MyFonts’ most popular fonts of 2012, and was recognized by both Typographica and Type Directors Club that same year. “Our aim is to always be graphic designers making typefaces for graphic designers,” Ale said. “We try not to lose that particular focus. We’re always thinking about how to make a graphic designer’s work easier when it comes to using the type element in his or her design.”
The Premium Foundry Page can be viewed at: https://www.myfonts.com/a/font/premium-font-collections/Sudtipos