Letraset was formed to exploit the invention of transfer sheet lettering in 1959. Letraset always ran an adventurous letter design program and from 1964 under the leadership of design director Colin Brignall, built a distinctive library of display typefaces. The rise of the Apple Macintosh and the wide availability of digital fonts brought about the inevitable decline of transfer lettering. Letraset quickly converted the best of its library into digital format and continues to this day to develop typefaces under the Fontek brand. Acquired by the Swedish Office Supplies Group Esselte A.B. in 1981 Letraset was subsequently divested to the company's management team in June 2001. Today, under the tagline Creative Opportunities, Letraset provides a broad range of digital and traditional design products meeting both professional and non-professional requirements.