Select this license type when you are developing an app for iOS, Android, or Windows Phone, and you will be embedding the font file in your mobile application's code.
About Lily Font Family
As with all our typefaces, we are searching for a point of difference, something that separates them from their surroundings. The idea of a seriffed script typeface is interesting, as the two are very separate ideas, certainly in calligraphic script lettering where serifs would interrupt the flow of writing. The typeface should retain a suggestion of having been written, or being possible to write. It should have a sense of formality, and as it was named after my daughter a beauty or specialness, but expressed in an original way. The backwards incline immediately gave the typeface an unusual character shape and a modern spirit. The lower case characters have a thick and thin hairline stress, and how they connect is based on how these thick and thin line weights combine, not the mechanics of writing. This results in an odd top-heaviness in the lower case that gives Lily a particularly unique character. Lily has what you might call an occasional serif in its lower case, which again pays no relation to writing but echoes the weight and angle of the thin connecting line. It also adds an extra sense of movement and lightness. This sharpness can be seen in the loop of the g and y, which also maintain the same angle in the connecting line.
Designers: Gareth Hague
Design Owner: Alias
MyFonts debut: Jun 22, 2012
Alias was formed in 1996 by Gareth Hague and David James initially to develop into typefaces the bespoke lettering designs produced for their record cover and book projects. As well as typeface design, Alias has produced logotype designs for clients including Ghost, L.K.Bennett, MCQ, Jennifer Lopez for Kohl's, Lane Crawford, Calvin Klein Beauty fragrance and Prada Candy fragrance. For Prada Candy this included the development of the Prada logo into a full typeface. Typeface designs include headline typefaces for the 2012 Olympic Games and Sunday Times Magazine, and typeface and layout design for Another and Another Man magazines. Alias also works with design agencies and advertising agencies on typefaces for corporate clients and advertising campaigns. Graphic design includes music and arts related projects and book design for clients including Phaidon, Jake and Dinos Chapman and Tate Modern.