About Lubaline Font Family
Who haven't heard the phrase that ‘any past time was better’?. Although I sometimes find this phrase a little too pessimistic (because I try to think that the best is yet to come), it may be true regarding my passion, typography. I'm too young (29) unfortunately, and this means I did not have the pleasure of being contemporary with maybe the man who has influenced my work the most (1). The man that showed that letters are more than just letters to be read. Herb Lubalin (1918-1981), also called sometimes as ‘the rule basher’ (2), smashed the taboos and sacred rules of type design and gave it personality. He rejected the functionalist philosophy of europeans in favor of an eclectic and exuberant style. To him, letters were not merely vessels of form, they were objects of meaning. (3).
Nowadays, when looking at his portfolio, who dares to deny that the term ‘typography’ and ‘beauty’ may go hand-in-hand without any problem? Ed Benguiat, one of Herb’s partners, still likes making jokes with the phrase “screw legibility, type should be beautiful” and what I understand of this is not to forget the rules, but to know and break them carefully.
In an era of pure eclecticism, we, the lovers of flourishes and swashes, can't do nothing but admire all the legacy that Lubalin, this wonderful type-guru, left.
My font Lubaline read as “the line of Lubalin” is my humble tribute to him. Those who know his work, may see the influences easily like in his ‘Beards’ (1976) and ‘The Sound of Music’ (1965) posters; the art-deco forms in many of his amazing logos and practically in all his creations where letters seem to be alive just like you and me.
I really hope that the future finds me still learning more and more about type-design and letterforms, and like him, always willing to make innovations in my field: Because letters are not just letters to be read.
(1) These are some of my fonts in which some of Lubalin’s influences can be seen (in order of creation):
Reina, Aire, Erotica, String, Beatle, Heroe, Selfie, Model, Seventies, and many others that are still in progress.
(2) (3) Steven Heller.
Herb Lubalin: Rule Basher.
About Lián Types
“As my favorite Argentinian rock singer, Gustavo Cerati, says: Buenos Aires is “La ciudad de la furia” — the city of fury,” Maximiliano Sproviero said of his home, one of the main centers of type and lettering in Latin America, in his Creative Characters interview. “This city has so much to offer, whether at daytime or during the night. It’s always on the move and, if you are susceptible enough, it can fill your mind with ideas.” Maximiliano first discovered his love for typography while studying graphic design at Universidad de Buenos Aires, Argentina. As an innocent font hobby turned to addiction, his type design career matured at an incredibly rapid rate, due much to his fascination with calligraphy. He founded Lián Types in 2008 and it took him only two years thereafter to develop his own approach to the art, mixing his interest in calligraphy with a growing skillfulness in digitizing the most challenging of curves. “The truth is that I’m also doing my best to be a good calligrapher, and I don’t like making fonts which I can’t do myself by hand. My letters are me!” Inspired by many styles of calligraphy, Lián Types is now among the most successful foundries specializing in script fonts and ornamented display type. “Designing script faces is not a game,” he said. “They’re not ‘the easy ones.’ They’re not for beginners, as some may think. A well-made script is like a marvel you just can’t stop staring at.” Maximiliano has won prestigious awards and his fonts have been adopted by some of the best designed publications around. His bestselling typefaces include Selfie, Brand and Heroe. “Like history tells us: the written word can be as precious as any other art work.”