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Lust Stencil

Lust Stencil

by Positype
Individual Styles from $39.00
Complete family of 6 fonts: $99.00
Lust Stencil Font Family was designed by Neil Summerour and published by Positype. Lust Stencil contains 6 styles and family package options.

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About Lust Stencil Font Family

When you hear that name, you likely ask yourself, ‘why?!’ I did too, but the number of requests could not be ignored. Once I finally decided to move forward with it, the only way to solve the offering would be to adhere to the same theme of indulgence, I planned for the same number of optical weights AND Italics. Yeah, italic stencils… ok, why not? It’s not a new concept. One thing to note and a creative liberty I assumed during the design. Lust Stencil would not be just a redaction or removal of stress to produce a quick stencil. To do that, would just be a cheap solution. Strokes had to resolve themselves correctly and/or uniquely to the concept of the stencil format. And, it had to be heftier. For it it to look correctly, it needed about 8% additional mass to the strokes for it to retain the effervescent flow of the curves and the resolute scalloped lachrymals.

The Lust Collection is the culmination of 5 years of exploration and development, and I am very excited to share it with everyone. When the original Lust was first conceived in 2010 and released a year and half later, I had planned for a Script and a Sans to accompany it. The Script was released about a year later, but I paused the Sans. The primary reason was the amount of feedback and requests I was receiving for alternate versions, expansions, and ‘hey, have you considered making?’ and so on. I listen to my customers and what they are needing… and besides, I was stalling with the Sans. Like Optima and other earlier high-contrast sans, they are difficult to deliver responsibly without suffering from ill-conceived excess or timidity. The new Lust Collection aggregates all of that past customer feedback and distills it into 6 separate families, each adhering to the original Lust precept of exercises in indulgence and each based in large part on the original 2010 exemplars produced for Lust. I just hate that it took so long to deliver, but better right, than rushed, I imagine. It would have taken even longer if not for font engineer and designer, Potch Auacherdkul. Thanks Potch.

Designers: Neil Summerour

Publisher: Positype

Foundry: Positype

Design Owner: Positype

MyFonts debut: null

Lust Stencil

About Positype

Positype is the Georgia-based type foundry of type and lettering artist Neil Summerour. Summerour lectures, workshops, draws letters, makes typefaces and lives happily ever after, over and over. He’s won the Type Directors Club Certificate of Typographic Excellence 6 times and was a 2012 recipient of the People’s Choice Award in the Morisawa Type Design competition for his Japanese typeface, Tegaki. His type and lettering work is used by such renowned brands as Oculus, Facebook, Girl Scouts of America, Victoria’s Secret, Revlon, PINK, Good Housekeeping, id Software, David Bowie, BBC, L’Oreal, Panera, Audible, Molson Coors, Colliers International, and ABC. He currently serves as Chair for the Society of Typographic Aficionados.

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