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MAD Serif Fill

by Studio Dries Wiewauters
Individual Styles from $60.00 USD
Complete family of 8 fonts: $384.00 USD
The MAD Serif Fill Font Family was designed by Dries Wiewauters and published by Studio Dries Wiewauters. MAD Serif Fill contains 8 styles and family package options.

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About the family


MAD Serif is the more elegant side to the MAD family, with a similar harshness to MAD Sans but with a shape that is more graceful and features that become sharper and delicate at points.

Like MAD Sans, an initial rough first appearance makes way for a balanced and sophisticated typefamily, ready for use in different sizes to give flair to headlines and an interesting texture to body copy.

Designer Dries Wiewauters fascination for the typography programmed in CAD systems arose while working with CAD drawings at Werkplaats Typografie. MAD is an acronym for Machine Aided Design, a direct reference to CAD (Computer-Aided Design), which reveals the typeface’s starting point. Early printings of CAD plans were done with plotters that drew every single line of the instruction, special typefaces had to be designed for the dimensions and other information. These were constructed out of lines and not outlines of shapes. With their rendering dictated by the resolution of the output device, their final form was not fixed. The two type families are a reinterpretation that tries to make the most of their grid-based nature — a tribute to historical and forgotten form.

Designers: Dries Wiewauters

Publisher: Studio Dries Wiewauters

Foundry: Studio Dries Wiewauters

Original Foundry: Colophon Foundry

Design Owner: Studio Dries Wiewauters

MyFonts debut: May 6, 2024

MAD Serif Fill

About Studio Dries Wiewauters

Studio Dries Wiewauters is an independent type design practice known for its sharp, characterful fonts that balance clarity with wit. This type was formerly part of Colophon Foundry's collection of fonts. This suite of fonts is marked by careful detailing, inventive rhythm, and a distinct sense of personality. With a portfolio spanning both utilitarian and idiosyncratic designs, the foundry stands out for its ability to merge precision with playfulness, offering tools that enrich identity and storytelling alike.

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