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Mexica

Mexica

by Sudtipos
Individual Styles from $39.00 USD
Complete family of 9 fonts: $179.00 USD
Mexica Font Family was designed by Gabriel Martínez Meave and published by Sudtipos. Mexica contains 9 styles and family package options.

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About Mexica Font Family


Mexica is a typographic tribute to Nahuatl, the tongue of the Aztecs, but also the lingua franca of ancient Mexico. ‘Mexica’ is not only the feminized, latinized form of the word ‘Mexico’, but also the name of the inhabitants of this place: the Me-xic-cah. Nahuatl, when composed in the Latin alphabet, abounds in diagonal letter shapes: XYZ are ubiquitous in its classic orthography, just as KW are in its modern one. This visual feature is further enhanced by the absence of some rounded letters such as BDG that depict inexistent sounds in this millenarian tongue. Besides, Nahuatl is language with a tendency to form very long words that give the text quite a distinct appearance, unlike English, for instance, with its abundance of short words. Mexica was designed to look well in all these contexts, and to perform as well as a contemporary, daring, stylish serif type family, with several weights for text and display composition. Further, its terminals and general structure —devoid almost completely of straight lines—are inspired by the angled architecture and ornamentation of the ancient city of Mexico- Tenochtitlan. Mexica received an Award of Excellence at the Type Directors Club of New York annual competition.

Designers: Gabriel Martínez Meave

Publisher: Sudtipos

Foundry: Sudtipos

Design Owner: Sudtipos

MyFonts debut: May 27, 2019

Mexica

About Sudtipos

Sudtipos is a new collective Argentinian type foundry. New blood, new attitude. A joint venture of four professional designers with lots of expertise in different areas like branding, packaging design, corporate identity, television and new media. “The foundry, or collective as we prefer to designate it, started because of that — packaging, editorial or brand designers making fonts for real designers” Alejandro Paul, one of the company’s founders, said in his Creative Characters interview. Alejandro “Ale” Paul made a name for himself drawing and programming some of the most intricate script fonts ever digitized. “My experience in branding product packaging was a natural catalyst for me to be interested in scripts and seek like-minded people for the collective.” The collective’s bestselling scripts include Bowling Script, Horizontes Script and Hipster Script Pro, which was named one of MyFonts’ most popular fonts of 2012, and was recognized by both Typographica and Type Directors Club that same year. “Our aim is to always be graphic designers making typefaces for graphic designers,” Ale said. “We try not to lose that particular focus. We’re always thinking about how to make a graphic designer’s work easier when it comes to using the type element in his or her design.” The Premium Foundry Page can be viewed Here.

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