Calling all creatives, our TYPE TRENDS SALE is Live! DEALS OF UP TO 50% OFF!
1 subscription. 40,000+ fonts. Sign up for Monotype Fonts.
Monotype Fonts: Home to the world’s best type. Sign up for only $99.
INTRODUCING: Gilway by Art Grootfontein! 50% off now

Powered by HuraTips.Com

Skip to content
Home > Fonts > Latinotype > Mohr

Mohr

Mohr by Latinotype
Individual Styles from $29.00
Complete family of 27 fonts: $169.00
Mohr Font Family was designed by Sofia Mohr and published by Latinotype. Mohr contains 27 styles and family package options. More about this family

About Mohr Font Family


Mohr is a neutral, versatile and contemporary font based on some characteristics found in geometric sans-serif typefaces. Mohr’s features, together with its design characteristics, make it suitable for a wide range of applications, from display use to small text. The Mohr family comes in three versions: normal, alt and italic, each with 9 font weights, from Thin to Heavy, resulting in a total of 27 fonts. Mohr also includes initial and terminal swashes in most of the uppercase and lowercase characters. This gives the font a unique personality and provides a greater range of uses such as branding and packaging.

Designers: Sofia Mohr

Publisher: Latinotype

Foundry: Latinotype

Design Owner: Latinotype

MyFonts debut: Mar 20, 2018

Mohr

About Latinotype

Based in Concepción and Santiago, Chile, Latinotype’s founders say, “Our goal is to design new typefaces remixing diverse influences related to our South American identity with high quality products for the contemporary design industry.” And the duo have been doing just that since their foundry’s creation in 2007. One of the most successful foundries on MyFonts in recent years, Luciano Vergara and Daniel Hernández , have put together a rapidly growing collection of typefaces in a wide array of genres. Specializing in colorful display and script faces, the group’s name “Latinotype” emphasizes the strong tie they feel to their cultural identity. “It is clear to us,” they said in their Creative Characters interview, “that Latin America does not have a typographic tradition in the way it exists in Europe or the United States; in fact, until recently all the fonts used here came from those places.” They see this as a good thing, adding that “not having a long-time tradition in type design implies that we can work without the burden of the past — very freely, with no fixed paradigms and without fear.” And work without fear they have. Chile’s first digital foundry, they began selling their typefaces on MyFonts in 2011.Working with young designers and creative directors in mind, they say, “We design for graphic designers, not for other type designers, and generally do not seek prestige. This work is our passion, but it is also our job and we understand it as such.” Many of the foundry’s best selling fonts have been recognized as some of the design industry’s most popular fonts such as Showcase, Arquitecta, and Trend; a MyFonts Most Popular Fonts of 2013 pick. They’ve produced everything from elegant,sophisticated scripts like Ragazza Script to popular, whimsical fonts such as Ride my Bike (featured in MyFonts Most Popular Fonts of 2012) and Four Seasons. The men of Latinotype’s mantra: “As Picasso said, ‘Inspiration exists, but it has to find you working.’ In our case: if we manage to set a trend, it is by working hard.”