About Neue Rasant Font Family
→ neue Rasant is an interpretation of a typeface used by the Singapore Land Transit Authority for its directional signage. The typeface design is based on a rigid grid with little to no room for optical compensations or any kind of harmonisation whatsoever. This approach can be seen as epitomic to an engineer’s way of designing which offers paradoxically unorthodox solutions in a seemingly orthodox system.
→ neue Rasant is a uniwidth design which means that the individual characters are occupying the same amount of space across all weights and styles. This way of designing a type family turns out handy if one wants to avoid unintentional line breaks or space consumption.
→ neue Rasant comes in five weights ranging from Thin to Bold. For the Italics the designer has the choice between
a traditional slant to the right or an unconventional slant to the left. All weights and styles are equipped with arrows matching the individual weight’s stroke thickness.
→ For trial and variable fonts reach out to [email protected]
neue is a German type foundry with a focus on holistic typographic systems to serve the needs of designers, brands and developers.
neue was founded by Alexander Roth, born in the former Soviet Socialist Republic of Tajikistan and raised in Germany. He held positions as a Graphic Designer for FontFont, as a Lead Graphic Designer for FontShop and as a Marketing Manager for Monotype’s digital commerce businesses, including FontShop.com, FontFont.com, Linotype.com and MyFonts.com, before joining Monotype’s Type Team and typographic brand consultancy. His portfolio includes work for transportation companies, auto manufactures and government services. Alexander holds a bachelor’s degree in Media Production, a master’s degree in Type Design from the Royal Academy of Arts in The Hague, a handful of branding certificates, and accolades from the Type Directors Club, New York. He has lived in the Tajik SSR’s capital of Dushanbe, Berlin, Düsseldorf, The Hague and London.