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Neue Rational Standard

by René Bieder
Individual Styles from $35.00 USD
Complete family of 18 fonts: $199.00 USD
The Neue Rational Standard Font Family was designed by René Bieder and published by René Bieder. Neue Rational Standard contains 18 styles and family package options. More about this family

About the family


While the Neue Rational Standard family pays homage to its influential predecessors like Helvetica and Akzidenz, it proudly breaks free from the traditional modernist ideals of neutrality and functionalism. Rather than conforming to impersonal uniformity, it embodies the essence of a well-behaved mind, a trusted friend, and a steadfast long-term partner in design.

Neue Rational goes beyond mere aesthetics; it represents the perfect fusion of human thought and machine precision.This synergy results in a typeface that not only showcases impeccable craftsmanship but also radiates a distinct personality and character, breathing life and vitality into each letterform.

With its wide range of styles, spanning from Condensed to Normal, Mono and Semi Mono, Neue Rational is a versatile tool that strikes the delicate balance between artistic expression and systematic order, empowering designers to communicate with clarity, purpose, and a touch of individuality.

Designers: René Bieder

Foundry: René Bieder

MyFonts debut: Oct 10, 2024

Neue Rational Standard

About René Bieder

René Bieder is a German type designer and the founder of Studio René Bieder, an independent type foundry established in 2013. With a background in graphic design and art direction, he spent several years working for both boutique and international agencies before focusing exclusively on type design. The studio’s retail library ranges from contemporary sans and serif families to monospaced and display typefaces, many of which have become widely used by designers, brands, and institutions around the world. Alongside the retail collection, Studio René Bieder develops custom typefaces for international clients across branding, editorial, corporate, and digital applications. The studio’s work has received multiple awards. Today, Studio René Bieder’s typefaces are used globally by companies, cultural institutions, and designers across a broad range of industries.

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