About New Alphabet Font Family
New Alphabet was created as a four weight family in close collaboration with Wim Crouwel. His response in the late 1960s to the first device for electronic typesetting was a radical experiment designed to follow the underlying dot-matrix system. With his strong interest in grids, Crouwel worked within the constraints of existing electronic technology, to produce characters that worked with the mechanical means that conveyed them. His original New Alphabet experiments have now been further developed by The Foundry into a typeface family that also includes the dot version.
About The Foundry
Started in 1989–90 by David Quay and Freda Sack, with just two typefaces Foundry Sans and Foundry Old Style, The Foundry typeface library has grown into a unique range of font styles, covering a range of languages and formats. The partners continue to develop new typeface designs to expand The Foundry font collection.
David and Freda bring a unique combination of traditional and modern approaches to font design and implementation, having worked in every technological development of type design since hot metal, including the beginnings of digital font technology. Their craft skills and pre-digital experience lend integrity and quality to their type design.
Their involvement with design and typography gives them a highly individual approach to their work as type designers. This is also motivated by personal dialogue with designers from all over the world. Nothing makes them happier than when someone sends in a superb example of The Foundry fonts in use – and fortunately this happens quite often.