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Pais
by Latinotype












About Pais Font Family
"País" is a contemporary and modern grotesque sans serif, inspired by the grotesques of the early 20th century, but more geometric and with a wider x-height than its referents; making it ideal for the current times.
"País" comes in 2 versions, each with 9 weights, from thin to black, and matching italics, for a total of 36 fonts.
The standard sans serif version is fresh, clean, and more ideally neutral. It's a perfect choice for editorial design, branding, headlines, or any other piece of graphic design.
The "País Alt" version has more expressive and modern characters, with some giving it a much more playful image. It is ideal for logos, packaging, web and television use.
País contains a total of 682 characters that make it possible to write in more than 200 Latin languages and basic Cyrillic.
Designers: Enrique Hernández
Publisher: Latinotype
Foundry: Latinotype
Design Owner: Latinotype
MyFonts debut: Jan 17, 2023
About Latinotype
Based in Concepción and Santiago, Chile, Latinotype’s founders say, “Our goal is to design new typefaces remixing diverse influences related to our South American identity with high quality products for the contemporary design industry.” And the duo have been doing just that since their foundry’s creation in 2007. One of the most successful foundries on MyFonts in recent years, Luciano Vergara and Daniel Hernández , have put together a rapidly growing collection of typefaces in a wide array of genres. Specializing in colorful display and script faces, the group’s name “Latinotype” emphasizes the strong tie they feel to their cultural identity. “It is clear to us,” they said in their Creative Characters interview, “that Latin America does not have a typographic tradition in the way it exists in Europe or the United States; in fact, until recently all the fonts used here came from those places.” They see this as a good thing, adding that “not having a long-time tradition in type design implies that we can work without the burden of the past — very freely, with no fixed paradigms and without fear.” And work without fear they have. Chile’s first digital foundry, they began selling their typefaces on MyFonts in 2011.Working with young designers and creative directors in mind, they say, “We design for graphic designers, not for other type designers, and generally do not seek prestige. This work is our passion, but it is also our job and we understand it as such.” Many of the foundry’s best selling fonts have been recognized as some of the design industry’s most popular fonts such as Showcase, Arquitecta, and Trend; a MyFonts Most Popular Fonts of 2013 pick. They’ve produced everything from elegant,sophisticated scripts like Ragazza Script to popular, whimsical fonts such as Ride my Bike (featured in MyFonts Most Popular Fonts of 2012) and Four Seasons. The men of Latinotype’s mantra: “As Picasso said, ‘Inspiration exists, but it has to find you working.’ In our case: if we manage to set a trend, it is by working hard.”
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