Powered by HuraTips.Com

Skip to content
Home > Fonts > Filmotype > Filmotype Parade
Filmotype Parade

Filmotype Parade™

by Filmotype
Individual Styles from $29.00
Complete family of 6 fonts: $79.00
Filmotype Parade Font Family was designed by Charles Gibbons and published by Filmotype. Filmotype Parade contains 6 styles and family package options. More about this family
Get access to over 40,000 fonts from more than 25 type foundries with a Monotype Fonts subscription. Learn more
Learn more

About Filmotype Parade Font Family


Introduced by Filmotype in 1955, Filmotype Parade was released to complement its slimmer cousin Orlando and afford Filmotype’s customers the ability to set the same playful casual look in an extra-wide setting. This Free Style typeface captures a relaxed casual showcard lettering style popular in grocery store and auto dealership advertising of the mid-1950s. Type designer Charles Gibbons developed an expanded range of weights and widths for Parade. While it had been Filmotype’s practice to generate width variant typefaces using camera stretching techniques, Gibbons instead mastered each alphabet at its native width and weight to create exceptional typesetting throughout the family. Filmotype Parade Regular was developed from the original font filmstrips and each additional weight was created as an inspired original. Each Filmotype Parade family member includes a full international character complement, automatic fractions, ordinals, and a host of alternate characters in dynamic OpenType format.

Designers: Charles Gibbons

Publisher: Filmotype

Foundry: Filmotype

Design Owner: Filmotype

MyFonts debut: May 24, 2013

Filmotype Parade™

About Filmotype

Originally sold in the 1950s, the Filmotype introduced by its founders Allan and Beatrice Friedman was a simple manually operated photo typesetting machine (the iMac of the 1950s) and it used 2-inch filmstrips with over 500 amazing display alphabets so the user could set headlines on photo paper or film. Filmotype eventually went on to become Alphatype until the Mac came along in 1984 and POOF! No more photo typesetting! In 2006, the Font Diner acquired this amazing photo film alphabet collection and continues to digitize and releasing these wonderful gems of 1950s lettering as digital fonts! To learn more about the history of this amazing company, a companion book was written and released in 2009. It's called Filmotype: By the Letter - An Illustrated History and at over 130 pages, this book will be sure to become a cherished keepsake in your design bookshelf and can be purchased at (http://www.fontbros.com/merchandise.php).