Pav King

Pav is a graphic designer and type designer based in London, United Kingdom, and the founder of Fontcake. As the Creative Director of Loolaa Studio, she crafts thoughtful brand identities for clients in the wellness, beauty, fashion, and lifestyle sectors. Her work has been featured in Wallpaper* magazine and included in the Flora & Fauna logo design book. Drawing inspiration from classical architecture, botanical forms, and the history of print, Pav designs typefaces that balance timeless elegance with modern refinement. Through Fontcake, she is developing a meticulously curated library of typefaces aimed at empowering brands to communicate with confidence, character, and enduring beauty.