About Pepone Font Family
This typeface is primarily optimized for the setting of belles-lettres. The regular styles are balanced to suit small text sizes and enable the reading of long portions of text. The development of the typeface was guided by the goal of creating a contemporary, discreet book serif, with modern expression and numerous functions. Letters feature reduced contrast, the lighter styles may evoke wired letters, while the heavier ones bear distinct slab serif references. The extremes thus work in harmony and fulfil the demanding requirements of advertising and magazine layout. The typeface is suitable for bottle labels, invitations, exhibition catalogs and posters, for printed and online presentations alike.
The name Pepone was chosen as an homage to Josef Kroutvor. Of course, the typeface isn’t solely reserved for the setting of the works of Josef K. On the contrary – we’d like to present a universal typeface suited for literature, catalogs and magazines. It wouldn’t be the first and the last example of a typeface created with a specific purpose in mind, which later became used universally.
About Storm Type Foundry
“I bought my first computer in 1993 and realized that there were no good fonts around," František Štorm says, “so I had to make my own.” He founded the Storm Type Foundry in Prague that same year in the hopes that he would be able to restore the classical values of typography that often times don’t get translated into the digital world. “I started the business when I realized that the fonts I made for myself could be useful for others,” he says.
When he began digitizing original Czech typefaces, František teamed up with Otakar Karlas, Jan Solpera and Josef Tyfa, experienced Czech designers.“We are convinced that such teamwork is a guarantee of the permanence of the artistic value of our typefaces.”
He made his MyFonts debut with Regent and has released nearly 90 typefaces since, resulting in a collective library that has evolved with the technologies of the last two decades. He started out by drawing alphabets which could be used in book printing, and then proceeded to alphabets for film and photosetting. Now that he is creating typefaces for screens, he focuses on retaining the human touches that have always made his typefaces personable.