About Playa Font Family
A collaboration between Javirroyo (illustrator) and Ale Paul (type designer) for Sudtipos as part of the first project at the foundry between illustration and type design to create a collection of colorfonts.
About the font:
Playa is a typeface that is born under the sun. It is drawn when the water hits the sand and breaks into a thousand drops that shine and modify its color and appearance. Use it only in a good mood.
Playa comes in file with a pre-defined color palette . You can always change the colors converting the text to outlines.
Technical info to use:
The package contains a normal OTF font in Black and White and a colorfont in SVG-TTF format. To be able to use the color file you need to have installed Adobe Photoshop CC2017 or Adobe Illustrator CC2018. Not all the browsers support color fonts so please be sure to use them as graphics.
Sudtipos is a new collective Argentinian type foundry. New blood, new attitude. A joint venture of four professional designers with lots of expertise in different areas like branding, packaging design, corporate identity, television and new media. “The foundry, or collective as we prefer to designate it, started because of that — packaging, editorial or brand designers making fonts for real designers” Alejandro Paul, one of the company’s founders, said in his Creative Characters interview. Alejandro “Ale” Paul made a name for himself drawing and programming some of the most intricate script fonts ever digitized. “My experience in branding product packaging was a natural catalyst for me to be interested in scripts and seek like-minded people for the collective.” The collective’s bestselling scripts include Bowling Script, Horizontes Script and Hipster Script Pro, which was named one of MyFonts’ most popular fonts of 2012, and was recognized by both Typographica and Type Directors Club that same year. “Our aim is to always be graphic designers making typefaces for graphic designers,” Ale said. “We try not to lose that particular focus. We’re always thinking about how to make a graphic designer’s work easier when it comes to using the type element in his or her design.”
The Premium Foundry Page can be viewed at: https://www.myfonts.com/a/font/premium-font-collections/Sudtipos