About ATF Poster Gothic Font Family
ATF Poster Gothic is an expansion of a typeface designed in 1934 by Morris Fuller Benton for American Type Founders. The one-weight design was a slightly condensed display companion to Benton’s ubiquitous Bank Gothic family.
This new family of aggressively rectilinear headline types expands the design’s possibilities, offering 30 fonts. The all-cap design sports square corners in the counters, creating tension between angular and curved details; this feature, and the generally rectangular shape of the whole alphabet, makes ATF Poster Gothic distinctive on the page or screen, while its relationship to Bank Gothic makes it seem somehow familiar.
Vertical strokes on the C, G, J, and S, as well as on several of the numerals, are cut off at an angle, which suggest the curves those strokes might typically display if the characters were less boxy in design and more along the lines of late-19th-century headline faces. Certain weights also recall the style of lettering used on athletic team jerseys, television crime dramas, action & adventure movie titles, and engraved stationery.
With three widths and five weights, ATF Poster Gothic is distinctive and versatile at the same time. The full family is also available in a “Round” version, with corners subtly rounded for a softer, more “printed” feel.
ATF® Poster Gothic
is a trademark of TypoBrand LLC registered in the United States Patent and Trademark Office and may be registered in certain jurisdictions.
About ATF Collection
The typefaces originally produced by the American Type Founders Company are well known and well loved. From the familiar sans serif letterforms seen virtually everywhere to thoughtful revivals of historic text faces, ATF's type designs have inspired countless fonts by other foundries.
The American Type Founders Collection builds on the ATF legacy of originality, creativity, and innovation, introducing new interpretations of classic ATF typefaces. Fonts in the ATF Collection are developed with the needs of contemporary type users in mind. Attention to aesthetics and usability are paramount; ATF designer font families build on their predecessors, offering more weights and widths, and the robustly expanded character sets and typographic features made possible with digital font technology.
The ATF Collection brings the same visual richness to page and screen that handset type once brought to the printed page.