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by Plau
Individual Styles from $49.00
Primot Font Family was designed by Rodrigo Saiani and published by Plau. Primot contains 1 styles.

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About Primot Font Family

Primot is an upright script heavily influenced by italian


. After releasing

3 sans serifs

, we were looking for an opportunity to design a display type with less constraints for legibility and expression. We started playing with brush lettering and looking into vintage scripts from different eras. Some cool things that made it into Primot were some unusual vertical connections and the sweet brush flairs in the letter endings. From that point on, we set out to create a beautiful looking vertical script – something we don’t see that often – in which each word set could would make a nice piece of graphic design (think logos, video game titles, shop windows etc.). We also made it smart by including hand-lettering inspired features such as initial and final forms for letters, contextual alternates and swashes. The result is a versatile 900+ glyphs display typeface, suitable for a wide range of applications. We hope you have as much fun with it as we had designing it! And while we’re here, you may like that it also pairs beautifully with our sturdy sans-serif family

Motiva Sans


Designers: Rodrigo Saiani

Publisher: Plau

Foundry: Plau

Design Owner: Plau

MyFonts debut: null


About Plau

We make type pop. Music sparks conversations, brings people together and moves ideas forward. So does type. Plau moves type forward through teaching and workshops, designing type, brand identities and fonts for people and the brands they love. Our work is used and seen by millions of people everyday, from Rede Globo (Brazil’s largest media company) to Staples and Valve, one of the world’s largest videogame platforms.

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