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by René Bieder
Individual Styles from $0.00
Complete family of 38 fonts: $299.00
Rational Font Family was designed by René Bieder and published by René Bieder. Rational contains 44 styles and family package options.

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About Rational Font Family

Rational is a contemporary representative of the Grotesk genre inspired by drawings dating back to the early 20th century. It is a highly utilitarian family focusing on clarity and simplicity by approaching the design with a strong modernist fused attitude. Rooted in Swiss traditional and pragmatic design, Rational contains ingredients like horizontal terminals and uniform widths which result in a highly functional and flexible font. This is juxtaposed with circular and subtle calligraphic elements creating a warm and approachable layer within an objective surrounding. With more than 800 glyphs per font, the family is optimized for numerous scenarios. It comes in 10 weights with matching italics containing opentype features like small caps, stylistic sets, case sensitive shapes, tabular figures and many more, making Rational the perfect choice for modern, contemporary and professional typography.

Designers: René Bieder

Publisher: René Bieder

Foundry: René Bieder

Design Owner: René Bieder

MyFonts debut: Mar 17, 2016


About René Bieder

René Bieder (*1982) is a trained Graphic designer and Art Director and self taught type designer. Before setting up his own studio as a type designer in 2013, he was employed in various small and large advertising agencies as an Art Director and Graphic Designer working for national and international clients. During his agency time he developed a deep interest in type design and started designing typefaces as a side project. His second commercial release has won the title "Myfonts Most popular typeface of the year 2012". Since then his typefaces were a constant on the Myfonts best seller lists. Today, you can find his work all around the world. From the Nemo Science Museum in Amsterdam to the University of Florida.The Premium foundry page can be viewed at: https://www.myfonts.com/a/font/premium-font-collections/rene-bieder

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