Samuelstype Design is run by Hans Samuelson, freelance graphic designer specialized in package design and typography. Having started out as a calligrapher, he has been custom fonts for major productions since 1995. ”In the beginning, drawing fonts was the ultimate design project; it grew out of my desire to draw letters and unless it was a commission, I was free to do whatever I wanted and take as long as I wished. Also, the problem-solving mentality required to match it all up in the end suited me perfectly. Creating a font design means creating a toolbox for further creativity; It is a finished product which is interesting in itself as well as a means and a tool for further creativity. As time has moved on, I can now find the freedom of limitations less inspiring and prefer a commission where the boundaries are clear and I can get right to creative problemsolving”.
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