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Sassoon Primary

Sassoon Primary® by Sassoon-Williams
Individual Styles from $48.00
Complete family of 6 fonts: $259.00
Sassoon Primary Font Family was designed by Rosemary Sassoon, and published by Sassoon-Williams. Sassoon Primary contains 6 styles and family package options. More about this family
Select style to display all glyphs:
Sassoon Primary Regular
Sassoon Primary Regular
Sassoon Primary Italic
Sassoon Primary Medium
Sassoon Primary Medium Italic
Sassoon Primary Bold
Sassoon Primary Bold Italic

Sassoon Primary Regular - Glyph Count: 263

This is a listing of all 263 glyphs contained in the font, including OpenType variants that may only be accessible via OpenType-aware applications.

Each basic character (“A”) is followed by Unicode variants of the same character (Á, Ä…), then OpenType variants (small caps, alternates, ligatures…). This way you can see all the variations on a single character in one place.

Sassoon Primary Regular image Sassoon Primary Regular image
  • from    $48.00
    Sassoon Primary Regular
  • from    $48.00
    Sassoon Primary Italic
  • from    $48.00
    Sassoon Primary Medium
  • from    $48.00
    Sassoon Primary Medium Italic
  • from    $48.00
    Sassoon Primary Bold
  • from    $48.00
    Sassoon Primary Bold Italic
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Select style to display tech specs:
  • Sassoon Primary Regular image
  • Full Font Name: SassoonPrimary-Regular
    Family Name: Sassoon Primary Rg
    Sub-Family Name: Regular
    Format: OpenType CFF
    Version: Version 1.008
    Glyph Count: 263
    File Size: 32940
    Character Sets: ASCII,EBCDIC-CP-BE (Western Europe),IBM CP 037 (English),IBM CP 1140 (Western Europe),ISO Latin-1,ISO Latin-15 (Western Europe),MS CP 1252 (Western Europe)
    OT Features: aalt dlig frac kern liga salt ss01 ss02 ss03 ss04 ss05 ss06 ss07 ss08 ss09 ss10 ss11 ss12 ss13 ss14 ss15 ss16 sups
    Supported Languages: Catalan, Danish, German, English, Spanish, Estonian, Finnish, French, Irish, Icelandic, Italian, Norwegian, Portuguese, Albanian, Swedish
  • Sassoon Primary Italic image
  • Full Font Name: SassoonPrimary-Italic
    Family Name: Sassoon Primary Rg
    Sub-Family Name: Italic
    Format: OpenType CFF
    Version: Version 1.008
    Glyph Count: 263
    File Size: 31784
    Character Sets: ASCII,EBCDIC-CP-BE (Western Europe),IBM CP 037 (English),IBM CP 1140 (Western Europe),ISO Latin-1,ISO Latin-15 (Western Europe),MS CP 1252 (Western Europe)
    OT Features: aalt dlig frac kern liga salt ss01 ss02 ss03 ss04 ss05 ss06 ss07 ss08 ss09 ss10 ss11 ss12 ss13 ss14 ss15 ss16 sups
    Supported Languages: Catalan, Danish, German, English, Spanish, Estonian, Finnish, French, Irish, Icelandic, Italian, Norwegian, Portuguese, Albanian, Swedish
  • Sassoon Primary Medium image
  • Full Font Name: SassoonPrimaryMd
    Family Name: Sassoon Primary Md
    Sub-Family Name: Regular
    Format: OpenType CFF
    Version: Version 1.008
    Glyph Count: 263
    File Size: 33044
    Character Sets: ASCII,EBCDIC-CP-BE (Western Europe),IBM CP 037 (English),IBM CP 1140 (Western Europe),ISO Latin-1,ISO Latin-15 (Western Europe),MS CP 1252 (Western Europe)
    OT Features: aalt dlig frac kern liga salt ss01 ss02 ss03 ss04 ss05 ss06 ss07 ss08 ss09 ss10 ss11 ss12 ss13 ss14 ss15 ss16 sups
    Supported Languages: Catalan, Danish, German, English, Spanish, Estonian, Finnish, French, Irish, Icelandic, Italian, Norwegian, Portuguese, Albanian, Swedish
  • Sassoon Primary Medium Italic image
  • Full Font Name: SassoonPrimary-MediumItalic
    Family Name: Sassoon Primary Md
    Sub-Family Name: Italic
    Format: OpenType CFF
    Version: Version 1.008
    Glyph Count: 261
    File Size: 32588
    Character Sets: ASCII,EBCDIC-CP-BE (Western Europe),IBM CP 037 (English),IBM CP 1140 (Western Europe),ISO Latin-1,ISO Latin-15 (Western Europe),MS CP 1252 (Western Europe)
    OT Features: aalt dlig frac kern liga salt ss01 ss02 ss03 ss04 ss05 ss06 ss07 ss08 ss09 ss10 ss11 ss12 ss13 ss14 ss15 ss16 sups
    Supported Languages: Catalan, Danish, German, English, Spanish, Estonian, Finnish, French, Irish, Icelandic, Italian, Norwegian, Portuguese, Albanian, Swedish
  • Sassoon Primary Bold image
  • Full Font Name: SassoonPrimary-Bold
    Family Name: Sassoon Primary Rg
    Sub-Family Name: Bold
    Format: OpenType CFF
    Version: Version 1.008
    Glyph Count: 263
    File Size: 33504
    Character Sets: ASCII,EBCDIC-CP-BE (Western Europe),IBM CP 037 (English),IBM CP 1140 (Western Europe),ISO Latin-1,ISO Latin-15 (Western Europe),MS CP 1252 (Western Europe)
    OT Features: aalt dlig frac kern liga salt ss01 ss02 ss03 ss04 ss05 ss06 ss07 ss08 ss09 ss10 ss11 ss12 ss13 ss14 ss15 ss16 sups
    Supported Languages: Catalan, Danish, German, English, Spanish, Estonian, Finnish, French, Irish, Icelandic, Italian, Norwegian, Portuguese, Albanian, Swedish
  • Sassoon Primary Bold Italic image
  • Full Font Name: SassoonPrimary-BoldItalic
    Family Name: Sassoon Primary Rg
    Sub-Family Name: Bold Italic
    Format: OpenType CFF
    Version: Version 1.008
    Glyph Count: 263
    File Size: 32432
    Character Sets: ASCII,EBCDIC-CP-BE (Western Europe),IBM CP 037 (English),IBM CP 1140 (Western Europe),ISO Latin-1,ISO Latin-15 (Western Europe),MS CP 1252 (Western Europe)
    OT Features: aalt dlig frac kern liga salt ss01 ss02 ss03 ss04 ss05 ss06 ss07 ss08 ss09 ss10 ss11 ss12 ss13 ss14 ss15 ss16 sups
    Supported Languages: Catalan, Danish, German, English, Spanish, Estonian, Finnish, French, Irish, Icelandic, Italian, Norwegian, Portuguese, Albanian, Swedish

Licensing Options

You can use this font in any of the following places. Read the full EULA text for details about each license. If you have a usage in mind that's not covered by these licenses, contact us and we'll see what we can do.

Desktop: for use on a desktop workstation

For the most common uses, both personal and professional, for use in desktop applications with a font menu.

For example:

  • Install the font on your Mac OS X or Windows system
  • Use the font within desktop applications such as Microsoft Word, Mac Pages, Adobe InDesign, Adobe Photoshop, etc.
  • Create and print documents, as well as static images (.jpeg, .tiff, .png)

Desktop licenses are based on the number of users of the fonts; in other words, the number of computers in which the font will be installed. You can change the number of users by clicking the quantity dropdown option on Buying Choices or Cart pages.

Please be sure to review the listing foundry's Desktop license agreement as some restrictions may apply—such as use in logos/trademarks, geographic restrictions (number of locations), and products that will be sold.

Adding users later:

Desktop licenses are cumulative. If you require a Desktop license that covers additional users, simply place a new order for the same Desktop package, for the number of additional users.

Sassoon Primary Desktop EULA

App: for embedding in mobile applications

Select this license type when you are developing an app for iOS, Android, or Windows Phone, and you will be embedding the font file in your mobile application's code.

This font's app license is:

For One Year

Unlimited installations of one app title for one year.

Sassoon Primary App EULA

ePub: for embedding in e-text products

You can use an ePub license to embed the font in an electronic publication such as an eBook, eMagazine, eNewspaper, or interactive PDF.

An ePub license is based on the number of publications in which the font is used. Each issue counts as a separate publication. Regional or format variations don't count as separate publications.

Updated versions of publications that are free to previous customers do not need a new license; otherwise, each new version that is released counts as a separate publication.

For font usage in graphic images shown as the ePub cover, consider a Desktop license instead as most allow for it.

Sassoon Primary ePUB EULA

Server: for applications that produce a deliverable with fonts embedded

A server license is required for sites, web apps, or services that allow a non-licensed user to utilize the font to create a product (for example, personalized t-shirts, PDF receipts, business cards, and pictures with captions, et cetera).

This license is valid for one year and is renewed each year that the font remains in use.

The price is based upon the number of servers on which the font is installed. Development servers do not count toward the limit. A font downloaded with this license cannot be used in SaaS, where the service is the product rather that the item that is created.

Not to be confused with…

The 'Server' name can be a bit slippery. Server fonts can be installed on a server and used by remote users or automated processes to create items. These licenses are fairly common for e-commerce websites that allow their customers to interact with the font via the business' webpage interface, customize a printed hard-good product, and they'd purchase/receive the hard-good product.

This is not to be confused with multiple multi-user Desktop licenses. Desktop font licenses are based on the number of users of the fonts; in other words, the number of computers in which the font will be installed.

Sassoon Primary Server EULA

Digital Ads: for use in HTML5 ads

You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.

We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it.

HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license?

There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.

Digital advertisements also have different usage patterns compared to websites. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. Prices reflect this, making it much less expensive to use a Digital Ad license.

If you know the number of impressions the campaign requires, that amount can be ordered before the campaign begins. For campaigns where number impressions is unknown until the end of the campaign, you can true up at the end of each calendar month. Impressions are valid for 4 years.

Sassoon Primary Digital Ads EULA

Webfont: for your website

Webfonts can be used across multiple websites/domains as long as the websites/domains all belong to the single License Owner, and the pageviews are not exceeded. Agencies responsible for multiple clients' websites, for example web design agencies or hosting providers, may not share a single webfont license across multiple clients' websites.

Every time the webpage using the webfont kit is loaded (i.e, the webfont kit CSS which holds the @font-face rule is called) the counting system counts a single pageview for each webfont within the webfont kit.

For usage in graphic images shown on the website, consider a Desktop license instead as most allow for it.

This font's webfont license is:

Pay Once

You get a monthly pageview allowance for your webfonts. This license does not need to be renewed.

For example, if you order a license that covers 10,000 monthly pageviews, you will remain within your license as long as you do not get more than 10,000 views per month.

If the website starts getting more traffic, simply place a new order for the additional monthly pageviews you require, as Pay Once webfont pageviews are cumulative.

Sassoon Primary WebFont EULA

About Sassoon Primary Font Family


The Regular typeface was researched with children, for children and developed specially for use in children’s reading books -

bridging the gap between reading and handwriting

. Many other uses have been found for these legible and friendly letters, with alternative teaching letters included in each font. Modern typefaces have shortened ascenders and descenders to help fit as much text as possible into a page, but words lose their shape. This may not trouble literate adults but it is quite a different matter for children struggling to read. These friendly characters were the result of asking young children what kind of letters they found easiest to read - and then including features like extended the ascenders and descenders. The slight slant makes blocks of text easier to read.

Free to download resources

How to access Stylistic Sets of alternative letters in these fonts

Designers: Rosemary Sassoon

Publisher: Sassoon-Williams

Foundry: Sassoon-Williams

Design Owner: Sassoon-Williams

MyFonts debut: Dec 1, 2017

Sassoon Primary® is a registered trademark of Sassoon & Williams.