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by Canada Type
Individual Styles from $24.95
Serena Font Family was designed by Stefan Schlesinger, Hans van Maanen and published by Canada Type. Serena contains 1 styles.

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About Serena Font Family

The story of Serena is a unique one among revivals. Serena was neither a metal face nor a film one. In fact it never went anywhere beyond Stefan Schlesinger’s 1940-41 initial sketches (which he called Saranna). A year later, while working with Dick Dooijes on the Rondo typeface, Schlesinger was sent to a concentration camp where he died, along with any material prospects for the gorgeous letters he'd drawn. The only sketches left of Schlesinger’s Saranna work are found in the archives of the Drukkerij Trio (the owner of which was Schlesinger’s brother-in-law). The sketches were done in pencil and ink over pencil on four sheets of paper. And now Hans van Maanen revives Schlesinger’s spirit as closely as the drawings permit, and elaborately expands the work to cover a multitude of codepages and languages. It took more than 65 years for Schlesinger’s drawings to see the light, so van Maanen made sure to bring them to life stylishly and respectfully. Serena embodies the peace and calm rarely ever found in mainstream calligraphy or other genres of display type. With upright elegance and a slight Eastern touch, this typeface expertly bridges the gracefully casual with the deeply spiritual. The light and soft letter forms add a pleasant, breezy element to anything they touch. When used sparingly in titling or display, Serena is like a sigh of desire, rare but quite memorable and very appreciated.

Designers: Stefan Schlesinger, Hans van Maanen

Publisher: Canada Type

Foundry: Canada Type

Design Owner: Canada Type

MyFonts debut: Jan 24, 2007

Serena™ is a trademark of Canada Type.

About Canada Type

Canada Type is an independent digital lettering and font development studio based in Toronto. We were founded in 2004 by a couple of experienced designers who were not pleased with the quality and licensing terms of fonts around the turn of the century. Since then we have greatly expanded, built a versatile and popular retail catalogue, and helped many designers bring international attention to their talents in the constantly changing and increasingly competitive world of type design.While Canada Type offers a varied library of fonts, our bread and butter are really the bespoke services we’ve been providing to companies across many fields on local, national and global levels. Over the past 20 years, we have developed custom fonts for companies in a variety of sectors, ranging from the marketing, financial and service industries to major film studios, big software corporations, and telecom/broadcast outfits.This is what we love to do, and we’re fortunate to do it on a daily basis. If you consider well-crafted typography essential to your brand’s visual communication, we’re here to help, so please reach out. The promise you get from us is one of care, quality and highly informed, satisfying results.

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