About Sildetas Font Family
Sildetas is an elegant high-contrast script face.
Sildetas was conceived as non-connected, high-contrast and ultra heavy script, as best exemplified by the Black weight. However, it was too much of a temptation to design a hairline variant, and this exploration gave the family’s lighter weights an elegant, graceful feel. The script was modified further to use connected letterforms as the primary glyphs. With its unique swirled ball terminals, this versatile script draws immediate attention. The face glides and flows across the page and the swirling ball terminals provide an interesting diversion to the flow. The lighter weights have an almost spencerian look.
Sildetas includes six weights and is a very unique script face. Lighter weights can be used for elegant invitiations. Sildetas can get the job done for many unique design tasks.
Sildetas includes many useful OpenType features, including a set of non-connecting and titling alternates, ligatures, and two types of end swashes. Opentype features include simplified swashed stylistic alternates without ball terminals, swash endings, ending contextual alternates, discretionary ligatures, ligatures and five different stylistic sets filled with alternates. In total, there are over 60 alternate letterforms.
OpenType-capable applications such as Quark or the Adobe suite can take full advantage of the automatically replacing ligatures and alternates. This family also includes the glyphs to support a wide range of languages.
is a trademark of insigne.
“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.
His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.
Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”
Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”
Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.
Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.