About Swiss 721 WGL Font Family
Swiss 721™ is a sans serif family that ranges in style from thin to black while mixing in a few unexpected, but beautifully made and ironically flattering, outline weights that spice up the grotesque design. Couple these upstanding letterforms with matching italic styles and you have yourself a beautiful tool that is as legible on screen as it is off, has the technical prowess to conquer even the trickiest of design riddles and will work in a myriad of projects. Swiss 721 is a staple sans serif that you’ll never be sorry you have in your library.
It’s been said that a simple sans serif is one of the most difficult typefaces to design. This is because when letters are reduced to their most basic details, irregularities and inconsistencies in design become immediately visible. The Swiss 721 typeface family is a quintessential example of letterforms distilled to their essence while still possessing warmth and verve.
Based on mid-century sans serif typefaces, Swiss 721 is a versatile family of weights and proportions ideally suited to a wide variety of print and interactive design projects and is equally at home as headlines on billboards as it is navigation content on small screens.
Swiss 721 takes the essence of mid 20th century sans serif typefaces and melds it with modern design consistency and a systematic weight range. OpenType® fonts of Swiss 721 also benefit from a rich character set and a range glyphs supporting most Western European and many Eastern European languages.
Swiss 721 WGL
Bitstream is known among type enthusiasts and professionals alike as being one of the companies that lead the way towards the democratization of type. For centuries, the type world had been the exclusive domain of skilled typographers who worked large, cumbersome presses. With the birth of digital type though, came a revolution in the industry that enabled Bitstream, one of the first digital type foundries, to help grow the desktop publishing industry.
The company’s founders shared a vision in which desktop publishing and digital type would open up doors and allow for the access of previously exclusive typefaces to a broader public audience.
Eventually, this idea of opening up the type market led to the development of fonts like Amerigo and New Lincoln Gothic; designs that played huge roles in the launching, and eventual success, of desktop publishing.
With best-selling typefaces like Futura in its line up, this library made an enormous impact on the type industry and helped to form it into what it is today.