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Home > Fonts > Schriftlabor > Traction

Traction

Traction by Schriftlabor
Individual Styles from $36.99
Complete family of 18 fonts: $232.99
Traction Font Family was designed by Christian Thalmann, Miriam Surányi, Chiara Mattersdorfer and published by Schriftlabor. Traction contains 18 styles and family package options. More about this family
Select style to display all glyphs:
Traction Thin
Traction Thin
Traction Thin Italic
Traction Ultralight
Traction Ultralight Italic
Traction Light
Traction Light Italic
Traction Book
Traction Book Italic
Traction Regular
Traction Italic
Traction Medium
Traction Medium Italic
Traction Semibold
Traction Semibold Italic
Traction Bold
Traction Bold Italic
Traction Black
Traction Black Italic

Traction Thin - Glyph Count:

This is a listing of all glyphs contained in the font, including OpenType variants that may only be accessible via OpenType-aware applications.

Each basic character (“A”) is followed by Unicode variants of the same character (Á, Ä…), then OpenType variants (small caps, alternates, ligatures…). This way you can see all the variations on a single character in one place.

  • from    $36.99
    Traction Thin
  • from    $36.99
    Traction Thin Italic
  • from    $36.99
    Traction Ultralight
  • from    $36.99
    Traction Ultralight Italic
  • from    $36.99
    Traction Light
  • from    $36.99
    Traction Light Italic
  • from    $36.99
    Traction Book
  • from    $36.99
    Traction Book Italic
  • from    $36.99
    Traction Regular
  • from    $36.99
    Traction Italic
  • from    $36.99
    Traction Medium
  • from    $36.99
    Traction Medium Italic
  • from    $36.99
    Traction Semibold
  • from    $36.99
    Traction Semibold Italic
  • from    $36.99
    Traction Bold
  • from    $36.99
    Traction Bold Italic
  • from    $36.99
    Traction Black
  • from    $36.99
    Traction Black Italic
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Select style to display tech specs:
  • Traction Thin image
  • Traction Thin Italic image
  • Traction Ultralight image
  • Traction Ultralight Italic image
  • Traction Light image
  • Traction Light Italic image
  • Traction Book image
  • Traction Book Italic image
  • Traction Regular image
  • Traction Italic image
  • Traction Medium image
  • Traction Medium Italic image
  • Traction Semibold image
  • Traction Semibold Italic image
  • Traction Bold image
  • Traction Bold Italic image
  • Traction Black image
  • Traction Black Italic image

Licensing Options

You can use this font in any of the following places. Read the full EULA text for details about each license. If you have a usage in mind that's not covered by these licenses, contact us and we'll see what we can do.

Webfont: for your website

Webfonts can be used on a single domain. Agencies responsible for multiple websites, for example web design agencies or hosting providers, may not share a single webfont license across multiple websites.

Every time the webpage using the webfont kit is loaded (i.e, the webfont kit CSS which holds the @font-face rule is called) the counting system counts a single pageview for each webfont within the webfont kit.

For usage in graphic images shown on the website, consider a Desktop license instead as most allow for it.

This font's webfont license is:

Annual

You get a total number of prepaid pageviews that can be used over time. This means that you will pre-pay for a number of pageviews, then you'll have to come back to order more after your site has been viewed that number of times.

For example, if you order 250,000 page views, when your webpages using the webfonts have been viewed 250,000 times, you will need to buy the webfont package again for an additional number of prepaid pageviews.

Traction WebFont EULA

App: for embedding in mobile applications

Select this license type when you are developing an app for iOS, Android, or Windows Phone, and you will be embedding the font file in your mobile application's code.

Traction App EULA

Desktop: for use on a desktop workstation

For the most common uses, both personal and professional, for use in desktop applications with a font menu.

For example:

  • Install the font on your Mac OS X or Windows system
  • Use the font within desktop applications such as Microsoft Word, Mac Pages, Adobe InDesign, Adobe Photoshop, etc.
  • Create and print documents, as well as static images (.jpeg, .tiff, .png)

Desktop licenses are based on the number of users of the fonts. You can change the number of users by clicking the quantity dropdown option on Buying Choices or Cart pages.

Please be sure to review the listing foundry's Desktop license agreement as some restrictions may apply—such as use in logos/trademarks, geographic restrictions (number of locations), and products that will be sold.

Adding users later:

Desktop licenses are cumulative. If you require a Desktop license that covers additional users, simply place a new order for the same Desktop package, for the number of additional users.

Traction Desktop EULA

Digital Ad/Email: for use in HTML5 ads

You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.

We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it.

HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license?

There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.

Digital advertisements also have different usage patterns compared to websites. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. Prices reflect this, making it much less expensive to use a Digital Ad license.

If you know the number of impressions the campaign requires, that amount can be ordered before the campaign begins. For campaigns where number impressions is unknown until the end of the campaign, you can true up at the end of each calendar month.

Traction Digital Ad/Email EULA

Electronic Doc: for embedding in e-text products

You can use an Electronic Doc license to embed the font in an electronic publication such as an eBook, eMagazine, eNewspaper, or interactive PDF.

An Electronic Doc license is based on the number of publications in which the font is used. Each issue counts as a separate publication. Regional or format variations don't count as separate publications.

Updated versions of publications that are free to previous customers do not need a new license; otherwise, each new version that is released counts as a separate publication.

For font usage in graphic images shown as the ePub cover, consider a Desktop license instead as most allow for it.

Traction Electronic Doc EULA

About Traction Font Family


Traction was originally conceived and designed by Swiss astronomer Christian Thalmann. Schriftlabor designers Chiara Mattersdorfer and Miriam Surányi expanded, completed and produced the font family. This typeface sports signature serifs, soft edges and a fluid, organic design. Enlarged, the organic letters are reminiscent of the profiles of ­off-road tyres and hiking boots. In text sizes, it is the humanistic forms that set the tone to ensure fluid legibility. Totalling at 18 styles in nine weights, all fonts come with small capitals and all possible numerical variations.

Designers: Christian Thalmann, Miriam Surányi, Chiara Mattersdorfer

Publisher: Schriftlabor

Foundry: Schriftlabor

Design Owner: Schriftlabor

MyFonts debut: Apr 27, 2018

Traction