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Home > Fonts > Latinotype > Trenda

Trenda

Trenda by Latinotype
Individual Styles from $29.00
Complete family of 16 fonts: $199.00
Trenda Font Family was designed by Daniel Hernández, Paula Nazal Selaive and published by Latinotype. Trenda contains 16 styles and family package options. More about this family

About Trenda Font Family


Designed by Daniel Hernández and Paula Nazal. Corrections and review by Alfonso García and Rodrigo Fuenzalida. Trenda is a geometric sans-serif typeface based on the uppercase of

Trend

—a Latinotype font, released in 2013, that was very well received. This new typeface comes with a wider character set that offers a complete family of uppercase and lowercase in different weights. Trenda is a versatile easy-to-use functional display font with a strong personality, especially its uppercase, which makes the designer’s work easier. Trenda’s lightest and heaviest variants are ideal for display use while its middle weights work well with short and mid-length texts. This typeface has been designed especially for corporate projects, logotypes and publishing. Trenda comes in 8 weights, ranging from Thin to Heavy, and includes matching italics as well as small caps and alternates. The family contains a 634-character set that supports 206 different languages.

Designers: Daniel Hernández, Paula Nazal Selaive

Publisher: Latinotype

Foundry: Latinotype

Design Owner: Latinotype

MyFonts debut: Jan 18, 2017

Trenda

About Latinotype

Based in Concepción and Santiago, Chile, Latinotype’s founders say, “Our goal is to design new typefaces remixing diverse influences related to our South American identity with high quality products for the contemporary design industry.” And the duo have been doing just that since their foundry’s creation in 2007. One of the most successful foundries on MyFonts in recent years, Luciano Vergara and Daniel Hernández , have put together a rapidly growing collection of typefaces in a wide array of genres. Specializing in colorful display and script faces, the group’s name “Latinotype” emphasizes the strong tie they feel to their cultural identity. “It is clear to us,” they said in their Creative Characters interview, “that Latin America does not have a typographic tradition in the way it exists in Europe or the United States; in fact, until recently all the fonts used here came from those places.” They see this as a good thing, adding that “not having a long-time tradition in type design implies that we can work without the burden of the past — very freely, with no fixed paradigms and without fear.” And work without fear they have. Chile’s first digital foundry, they began selling their typefaces on MyFonts in 2011.Working with young designers and creative directors in mind, they say, “We design for graphic designers, not for other type designers, and generally do not seek prestige. This work is our passion, but it is also our job and we understand it as such.” Many of the foundry’s best selling fonts have been recognized as some of the design industry’s most popular fonts such as Showcase, Arquitecta, and Trend; a MyFonts Most Popular Fonts of 2013 pick. They’ve produced everything from elegant,sophisticated scripts like Ragazza Script to popular, whimsical fonts such as Ride my Bike (featured in MyFonts Most Popular Fonts of 2012) and Four Seasons. The men of Latinotype’s mantra: “As Picasso said, ‘Inspiration exists, but it has to find you working.’ In our case: if we manage to set a trend, it is by working hard.”