You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.
We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it.
HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license?
There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.
Digital advertisements also have different usage patterns compared to websites. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. Prices reflect this, making it much less expensive to use a Digital Ad license.
If you know the number of impressions the campaign requires, that amount can be ordered before the campaign begins. For campaigns where number impressions is unknown until the end of the campaign, you can true up at the end of each calendar month.