About Whitney Font Family
A type family originally developed for New York’s Whitney Museum, Whitney contends with two different sets of demands: those of editorial typography, and those of public signage.
The Whitney typeface was designed by Tobias Frere-Jones in 1996, and redeveloped in collaboration with Jonathan Hoefler beginning in 2000. A commission from the Whitney Museum of American Art, Whitney is a sans serif in the ‘humanist’ style, with letterforms shaped by kinesthesia rather than pure geometry. Designed to satisfy the opposing requirements of museum publications (for spatial economy) and facility signage (for clarity at a distance), Whitney uses compact, energetic, and open letterforms to remain engaging and legible at any size. The nine degree angle, a recurring motif in the typeface, echoes the design of the Whitney Museum’s original home at 945 Madison Avenue, designed in 1966 by Marcel Breuer.
From the desk of the designer:
Typefaces for catalogs and brochures need to be narrow enough to work in crowded environments, yet energetic enough to encourage extended reading. But typefaces designed for wayfinding programs need to be open enough to be legible at a distance, and sturdy enough to withstand a variety of fabrication techniques: fonts destined for signage need to anticipate being cast in bronze, etched in glass, cut in vinyl, and rendered in pixels.
While American “gothics” such as News Gothic (1908) have long been a mainstay of editorial settings, and European “humanists” such as Frutiger (1975) have excelled in signage applications, Whitney bridges this divide in a single design. Its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances. And Whitney’s extensive language support, covering more than 200 languages worldwide, has made it a mainstay of diversified brands that require localized typography.
is a registered trademark of The Hoefler Type Foundry, Inc.
About Hoefler & Co.
Famous for designing long-lived typefaces marked by high performance and high style, Hoefler&Co creates the fonts that give voice to the world’s foremost institutions, publications, causes, and brands. With a library of 1,500 fonts designed for print, web, office, and mobile fonts, Hoefler&Co is everywhere. Their typefaces shaped the presidential campaigns of Barack Obama and Joe Biden; they’re on the cornerstone of One World Trade Center and on every iPhone ever made. They serve brands from Delta Air Lines to Tiffany & Co., publications from Harper’s Bazaar to The New York Times, institutions such as the Guggenheim Museum, The Public Theater, and New York University, and non-profit organizations including the Natural Resources Defense Council, the Southern Poverty Law Center, and The Peconic Land Trust. The Premium foundry page can be viewed Here.