Schwung

Hubert Jocham Type is the personal foundry of Hubert Jocham, started in 2007. In the early 1980s, at the start of his career, Jocham worked in a print shop with classic lead setting. He studied graphic design in Augsburg (Germany) and Preston (England). The degree project dealt with the history of the italic type of the renaissance and the relationship between roman and italic. In 1998 he moved to London to work for Henrion, Ludlow and Schmidt in corporate branding. He designed brandmarks and logotypes for international companies and designed corporate manuals. He got to know art directors of lifestyle magazines such as Frank and Arena, where he worked as a type consultant and type designer. Today Hubert Jocham is a freelance designer. He develops brandmarks and logotypes for leading brand agencies like Interbrand, Landor, Enterprise and Futurbrand. He designs text and headline systems for international magazines like GQ London, Vogue Moscow, L'Officiel Paris, Details New York and German publishers like Milchstraße and Gruner & Jahr. He is responsible for the corporate type of Bally in Switzerland, the Kunsthaus Graz and Agfa Photo.

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