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Elephant

Elephant

by Alias Collection
Individual Styles from $60.00
Complete family of 6 fonts: $250.00
Elephant Font Family was designed by Gareth Hague and published by Alias Collection. Elephant contains 6 styles and family package options.

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About Elephant Font Family


A contemporary interpretation of grotesque (historic) typestyle, relying on geometric shapes applied to a grid. Idiosyncrasies within the typeface are based on how this grid is constructed and applied rather than those inherent in drawing type with a pen or cutting from a block of wood. Other grot types retain the quirks of original woodcut typefaces. Elephant has a different vocabulary of quirks that remove it from being too reverential or constrained to a historic context.

Designers: Gareth Hague

Publisher: Alias Collection

Foundry: Alias Collection

Design Owner: Alias

MyFonts debut: Dec 16, 2008

Elephant

About Alias Collection

Alias was formed in 1996 by Gareth Hague and David James initially to develop into typefaces the bespoke lettering designs produced for their record cover and book projects. As well as typeface design, Alias has produced logotype designs for clients including Ghost, L.K.Bennett, MCQ, Jennifer Lopez for Kohl's, Lane Crawford, Calvin Klein Beauty fragrance and Prada Candy fragrance. For Prada Candy this included the development of the Prada logo into a full typeface. Typeface designs include headline typefaces for the 2012 Olympic Games and Sunday Times Magazine, and typeface and layout design for Another and Another Man magazines. Alias also works with design agencies and advertising agencies on typefaces for corporate clients and advertising campaigns. Graphic design includes music and arts related projects and book design for clients including Phaidon, Jake and Dinos Chapman and Tate Modern. 

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