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Waialua

Waialua

by insigne
Individual Styles from $24.99
Complete family of 7 fonts: $69.99
Waialua Font Family was designed by Jeremy Dooley and published by insigne. Waialua contains 7 styles and family package options.

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About Waialua Font Family


Aloha to Waialua! Put on your lei and grab a drink umbrella as you kick back and start designing with this island beauty of a font. Soak in the unprecedented potential of this new font. Waialua is one of insigne’s first variable fonts. Avoid the font limbo with a set number of options from Thin to Black. Go with the flow and see where you feel the innumerable amount of weights taking you as you slide your design options along a spectrum of stunning possibilities. There's more, too. Waialua’s auto-replacing terminators allow you never to need connectors at the end of your words. Or if you want, you can dial up your design with optional swash endings. So set your course for the islands and get ready for a fun time with the tropical beauty of Waialua. This is one font vacation your work--and your reader--will never want to end. Production assistance from Lucas Azevedo.

Designers: Jeremy Dooley

Publisher: insigne

Foundry: insigne

Design Owner: insigne

MyFonts debut: Apr 9, 2019

Waialua

About insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story. His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood. Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.” Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.” Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe. Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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