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Shopping Guide

Shopping Guide

by Jeff Levine
Individual Styles from $29.00
Complete family of 2 fonts: $55.10
Shopping Guide Font Family was designed by Jeff Levine and published by Jeff Levine. Shopping Guide contains 2 styles and family package options.

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About Shopping Guide Font Family


While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design. ‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy. A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen. The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.

Designers: Jeff Levine

Publisher: Jeff Levine

Foundry: Jeff Levine

Design Owner: Jeff Levine

MyFonts debut: Oct 17, 2019

Shopping Guide

About Jeff Levine

Jeff Levine has been in love with lettering since the third grade, when a schoolmate brought a lettering stencil into class. He has worked in both the graphics and music industries, and began his work with digital type via his own site, which hosted over one hundred free dingbat fonts until its retirement in 2009. Although these fonts were experimental at best, Jeff received "thank you" letters from points all over the world for making his designs available. Encouraged by these responses, Jeff decided to set his sights on creating interesting and commercially viable type fonts.

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