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Basic Commercial™

by Linotype
Individual Styles from $57.99 USD
Complete family of 8 fonts: $416.99 USD
The Basic Commercial Font Family was designed by Linotype Design Studio and published by Linotype. Basic Commercial contains 8 styles and family package options.

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About the family


Basic Commercial was distributed in the United States for many years under the name Standard. The typeface worked its way into many aspects of daily life and culture; for instance, it was used in the New York City subway system’s signage until it was replaced with Helvetica.

The Basic Commercial family members have a clear and objective design and have been popular with graphic designers for decades. The typeface’s forms exhibit almost nothing unusual, while remaining both lively and legible.

In the current digital environment, where brand distinction must live across pitch decks, dashboards, and responsive apps, Basic Commercial provides a timeless backbone. Its straightforward character shapes and open proportions translate seamlessly to screens, ensuring copy is inviting and legible in a wide range of applications and sizes. It offers a refreshingly authentic alternative to more ubiquitous designs. Basic Commercial is grounded in history, optimized for clarity, and ready for forward-thinking identities.

Designers: Linotype Design Studio

Publisher: Linotype

Foundry: Linotype

Design Owner: Linotype

MyFonts debut: Apr 10, 2002

Basic Commercial™ is a trademark of Monotype GmbH and may be registered in certain jurisdictions.

About Linotype

For over a century, Linotype has successfully produced, marketed, and licensed quality fonts. Its proven methods have been expanded over the years, adapting to new technologies. As fonts are a vehicle for all visual communication, Linotype partners with both designers and typographers, who together promote global transfer and open discussion.The Linotype font library is owned by Monotype and includes renowned fonts such as Helvetica, Neue Helvetica®, Linotype Didot™, Janson® Text, New Century Schoolbook®, and more.

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