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Aspen

Aspen™

by Ludwig Type
Individual Styles from $39.00
Complete family of 18 fonts: $299.00
Aspen Font Family was designed by Ludwig Übele and published by Ludwig Type. Aspen contains 18 styles and family package options.

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About Aspen Font Family


Aspen is a refreshing and resilient typeface for text of any kind. Functional but not faceless, Aspen derives a very distinctive character from an unusual pedigree. It is loosely influenced by early American and European grotesques, but with more warmth and improved legibility. And where these historical models were rigid and bulky, Aspen’s curves have a gentle sway that makes for very comfortable reading. Relatively generous ascenders and descenders allow the typeface to feel spacious even when set with tight leading. These amiable qualities are matched with a lively italic based on cursive writing. The family consists of nine weights, and is intended for both text and display usage. Visit this minisite to see Aspen in action.

Designers: Ludwig Übele

Publisher: Ludwig Type

Foundry: Ludwig Type

Design Owner: Ludwig Type

MyFonts debut: Dec 1, 2016

Aspen™ is a trademark of Ludwig Type.

About Ludwig Type

“It always begins with an idea,” Ludwig Übele said in his Creative Characters interview. Ludwig has made a name for himself designing text families that are known for being quietly unorthodox: sophisticated in detail yet incredibly readable even in small sizes. For this designer, typography means being able to see both the forest and the trees; serving the content while still providing it with a unique and distinct voice. “I’ve always felt that type offers more substance because it is such an integral part of our culture, with a history that goes back thousands of years,” he said. “And although letters are everywhere and everyone is constantly using them, only very few people are consciously concerned with the forms of the letters themselves.” “I am simply trying to design new, lively and readable letters.” And he has done just that with a library that successfully combines serious text families such as Marat and Augustin with playful fonts like Daisy, a recipient of the TDC2 award. Of his affinity for designing text fonts he says, “I often find so-called text faces more interesting because they are designed for immersive reading and need to work well in small sizes. I’m interested in how to make a font as a whole – not so much the individual letters – and how to create a specific text image that is both interesting and enjoyable to read.” He doesn’t just make retail fonts, but also does commissioned work, mostly with lettering, logos and custom-made fonts. “I just hope to create typefaces that have a certain relevance to type design in general,” he says of his design philosophy, “types that inspire other type designers.”

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