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Olympukes 2012
by Barnbrook Fonts- Aa Glyphs
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Best ValueFamily Packages
- Individual Styles
- Tech Specs
- Licensing
Per style:
$24.00
Pack of 2 styles:
$48.00
About Olympukes 2012 Font Family
Released on the occasion of the 2012 London Olympics, Olympukes 2012 was a new set of pictograms telling the ‘real’ story of the Olympics and extending the unofficial project that began in 2004. The occasion of the London games provided an opportunity to revisit the complex contradictions of the modern Olympics and to acknowledge the geopolitical shifts of the intervening eight years. The 2012 games arrived at a time of great economic and political uncertainty for the nation and Europe. Greece – the host of the 2004 games – was now located at Ground Zero of a disintegrating Eurozone and the United Kingdom was two years into a programme of austerity enacted by the coalition government of Conservatives and Liberal Democrats. Given that the previous London Olympics had been held in 1948, in a climate of recovery and austerity after a devastating World War (1948’s Olympiad was dubbed the ‘Austerity Games’) there was a sick irony to the 2012 games' arrival. The suppression of human rights in order to deliver the perfect games for PRoC’s Beijing games shocked no-one and yet, in London, the security measures seemed grossly excessive. Then again, in a country with an estimated 1.8 million cctv cameras, perhaps we shouldn’t have been so surprised. Another aspect of the Olympics that returned for 2012 was the unfettered commercialism – if you think the Games are about pure sport, about noble human endeavour, think again. Please note that Barnbrook Fonts is in no way affiliated with, or has received any endorsement from, the International Olympic Committee, the organising committees of the Olympic Games, or any national Olympic committee.
Designers:
Publisher: Barnbrook Fonts
Foundry: Barnbrook Fonts
Design Owner: Barnbrook Fonts
MyFonts debut: Aug 3, 2012
About Barnbrook Fonts
The font foundry of designers Barnbrook and Jonathan Barnbrook, formerly known as Virusfonts. Creators of Emigre Fonts Exocet, Mason and Priori. Designers of David Bowie Record covers. Iconoclastic collaborators with Damien Hirst and Adbusters. Branders for major museums, locations and art biennales. The studio is based in London and continues to work on a wide variety of cultural and musical projects and museum exhibitions.
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