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“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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182 font families from insigne

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54 font styles from $29.00
Quickly Shortz dreams up a few vexing jumbles.
Schorel Schorel
Schorel Schorel
Schorel Schorel
Schorel Schorel
Schorel Schorel

Albums

54 font styles from $29.00
Fabled reader with jaded, roving eye seized by quickened impulse to expand budget.
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif

Albums

42 font styles from $29.99 - some free
Bad Joaquin Phoenix wrecks zingy TV film.
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™

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48 font styles from $24.00 - some free
Barkeep! A flaming tequila swizzle and a vodka and Ajax, hold the cherry.
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™

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42 font styles from $24.00 - some free
Six crazy kings vowed to abolish my quite pitiful jousts.
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™
Ainslie Slab™ Ainslie Slab™

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54 font styles from $34.99 - some free
Fred specialized in the job of making very quaint wax toys.
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™

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5 font styles from $29.99 - some free
Quick jigs for waltz vex bad nymph.
Mr Darcy™ Mr Darcy™
Mr Darcy™ Mr Darcy™
Mr Darcy™ Mr Darcy™
Mr Darcy™ Mr Darcy™
Mr Darcy™ Mr Darcy™

Albums

54 font styles from $29.99 - some free
The exodus of jazzy pigeons is craved by squeamish walkers.
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™

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54 font styles from $29.99
Quick wafting zephyrs vex bold Jim.
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™

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8 font styles from $21.99
Suez sailor vomits jauntily abaft while waxing parquet decks.

Albums

42 font styles from $32.00 - some free
Pack my box with five dozen liquor jugs.
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™

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48 font styles from $24.99
Astronaut Quincy B. Zack defies gravity with six jet fuel pumps.
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™

Albums

54 font styles from $34.99
Quip-crazy Gorbachev went and mixed flapjacks.
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™

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18 font styles from $19.99
Grumpy wizards make toxic brew for the evil Queen and Jack.
Steagal Steagal
Steagal Steagal
Steagal Steagal
Steagal Steagal
Steagal Steagal

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54 font styles from $24.00 - some free
A very bad quack might jinx zippy fowls.
Yorkten™ Yorkten™
Yorkten™ Yorkten™
Yorkten™ Yorkten™
Yorkten™ Yorkten™
Yorkten™ Yorkten™

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12 font styles from $24.99
Jimmy and Zack, the police explained, were last seen diving into a field of buttered quahogs.
Sommet Rounded™ Sommet Rounded™
Sommet Rounded™ Sommet Rounded™
Sommet Rounded™ Sommet Rounded™

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54 font styles from $35.00
Six big devils from Japan quickly forgot how to waltz.
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare

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48 font styles from $24.00 - some free
My grandfather picks up quartz and valuable onyx jewels.
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™

Albums

6 font styles from $34.99
Seiji Ozawa quit, vexing rabid symphonic folk.
Aviano Royale™ Aviano Royale™
Aviano Royale™ Aviano Royale™
Aviano Royale™ Aviano Royale™
Aviano Royale™ Aviano Royale™
Aviano Royale™ Aviano Royale™

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7 font styles from $24.99
Prized waxy jonquils choke big farm vats.
Waialua Waialua
Waialua Waialua
Waialua Waialua
Waialua Waialua
Waialua Waialua

Albums

42 font styles from $24.99 - some free
Bad Joaquin Phoenix wrecks zingy TV film.
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™

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6 font styles from $22.00
Verbatim reports were quickly given by Jim Fox to his amazed audience.
Aviano Silk™ Aviano Silk™
Aviano Silk™ Aviano Silk™
Aviano Silk™ Aviano Silk™
Aviano Silk™ Aviano Silk™
Aviano Silk™ Aviano Silk™

Albums

48 font styles from $26.00 - some free
William said that everything about his jacket was in quite good condition except for the zipper.
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™

Albums

54 font styles from $24.99 - some free
Bad Joaquin Phoenix wrecks zingy TV film.
Yorkten Slab™ Yorkten Slab™
Yorkten Slab™ Yorkten Slab™
Yorkten Slab™ Yorkten Slab™
Yorkten Slab™ Yorkten Slab™
Yorkten Slab™ Yorkten Slab™

Albums

54 font styles from $29.99 - some free
Alfredo just must bring very exciting news to the plaza quickly.
Belda Belda
Belda Belda
Belda Belda
Belda Belda
Belda Belda

Albums

6 font styles from $24.99
The sex life of the woodchuck is a provocative question for most vertebrate zoology majors.
Aviano Slab™ Aviano Slab™

Albums

42 font styles from $24.99 - some free
Wham! Volcano erupts fiery liquid death onto ex-jazzbo Kenny G.
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™

Albums

5 font styles from $24.99
Lazy movers quit hard-packing of papier-mache jewelry boxes.
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™

Albums

54 font styles from $33.00
Just keep examining every low bid quoted for zinc etchings.
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif

Albums

8 font styles from $39.99
Jimmy and Zack, the police explained, were last seen diving into a field of buttered quahogs.
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™

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36 font styles from $32.00
Quincy Jones vowed to fix the bleak jazz program.
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™

Albums

54 font styles from $29.99
The big plump jowls of zany Dick Nixon quiver.
Daito™ Daito™
Daito™ Daito™
Daito™ Daito™
Daito™ Daito™
Daito™ Daito™

Albums

8 font styles from $19.99
Sphinx of black quartz, judge my vow.
Blue Goblet Blue Goblet

Albums

42 font styles from $24.00 - some free
Back in June we delivered oxygen equipment of the same size.
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™

Albums

42 font styles from $24.99 - some free
About sixty codfish eggs will make a quarter pound of very fizzy jelly.
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™

Albums

36 font styles from $22.00
Cozy sphinx waves quart jug of bad milk.
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™

Albums

4 font styles from $24.99
Jeez, by TV film Schwarzkopf expunged Iraq.
Aviano Serif™ Aviano Serif™

Albums

12 font styles from $24.99
John Quincy Adams grew vexed by talk of puzzles.
Chennai™ Chennai™
Chennai™ Chennai™
Chennai™ Chennai™
Chennai™ Chennai™

Albums

10 font styles from $24.99
Now is the time for all quick brown dogs to jump over the lazy lynx.
Le Havre™ Le Havre™
Le Havre™ Le Havre™

Albums

76 font styles from $5.00
Many-wived Jack laughs at probes of sex quiz.
Look™ Look™

Albums

4 font styles from $21.99
My expensive quartz watch once belonged to JFK.

Albums

108 font styles from $5.00
Watch all five questions asked by experts amaze the judge.
Dever™ Dever™
Dever™ Dever™
Dever™ Dever™
Dever™ Dever™
Dever™ Dever™

Albums

12 font styles from $5.00 - some free
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™

Albums

4 font styles from $24.99
West quickly gave Bert handsome prizes for six juicy plums.
Aviano™ Aviano™

Albums

6 font styles from $9.99
Five or six big jet planes zoomed quickly by the tower.
Carta Marina™ Carta Marina™

Albums

12 font styles from $22.00
Fabled reader with jaded, roving eye seized by quickened impulse to expand budget.
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling

Albums

43 font styles from $5.00
Seiji Ozawa quit, vexing rabid symphonic folk.
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™

Albums

6 font styles from $22.00
Ebenezer unexpectedly bagged two tranquil aardvarks with his jiffy vacuum cleaner.
Sildetas™ Sildetas™
Sildetas™ Sildetas™
Sildetas™ Sildetas™

Albums

6 font styles from $22.00
We have just quoted on nine dozen boxes of gray lamp wicks.
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™