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“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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196 font families from insigne

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42 font styles from $24.00 - some free
Back in my quaint garden jaunty zinnias vie with flaunting phlox.
Ainslie™ Ainslie™

Albums

54 font styles from $39.99 - some free
Cozy lummox gives smart squid who asks for job pen.

Albums

42 font styles from $24.99 - some free
It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™

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48 font styles from $24.00 - some free
How razorback-jumping frogs level six piqued gymnasts!
Cabrito™ Cabrito™

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42 font styles from $24.99 - some free
Big July earthquakes confound zany experimental vow.
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™

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12 font styles from $24.99
ABCDEabcde12345$ @&
Terfens™ Terfens™

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54 font styles from $29.00
The exodus of jazzy pigeons is craved by squeamish walkers.
Schorel Schorel
Schorel Schorel
Schorel Schorel
Schorel Schorel
Schorel Schorel

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54 font styles from $24.99 - some free
ABCDEabcde12345$ @&
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™

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54 font styles from $35.00
Sphinx of black quartz, judge my vow.
Senlot Didone Senlot Didone
Senlot Didone Senlot Didone
Senlot Didone Senlot Didone
Senlot Didone Senlot Didone
Senlot Didone Senlot Didone

Albums

54 font styles from $34.99 - some free
The exodus of jazzy pigeons is craved by squeamish walkers.
Chypre™ Chypre™

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10 font styles from $24.99
Forsaking monastic tradition, twelve jovial friars gave up their vocation for a questionable existence on the flying trapeze.
Le Havre™ Le Havre™
Le Havre™ Le Havre™

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42 font styles from $29.99 - some free
Jackdaws love my big sphinx of quartz.
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™

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54 font styles from $29.99 - some free
ABCDEabcde12345$ @&
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™

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42 font styles from $24.00 - some free
John Quincy Adams grew vexed by talk of puzzles.
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™

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48 font styles from $35.00
Astronaut Quincy B. Zack defies gravity with six jet fuel pumps.
Terfens Contrast Terfens Contrast
Terfens Contrast Terfens Contrast
Terfens Contrast Terfens Contrast
Terfens Contrast Terfens Contrast
Terfens Contrast Terfens Contrast

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5 font styles from $24.99
A good quick jab of a pen may vex Will Shortz.
Aviano Sans™ Aviano Sans™

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8 font styles from $39.99
Grumpy wizards make toxic brew for the evil Queen and Jack.
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™

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54 font styles from $29.00
Cozy sphinx waves quart jug of bad milk.
Radona Radona
Radona Radona
Radona Radona
Radona Radona
Radona Radona

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8 font styles from $24.99
The five boxing wizards jump quickly.
Pauline™ Pauline™
Pauline™ Pauline™
Pauline™ Pauline™
Pauline™ Pauline™
Pauline™ Pauline™

Albums

54 font styles from $33.00
Six big devils from Japan quickly forgot how to waltz.
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif

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54 font styles from $29.00
Playing jazz vibe chords quickly excites my wife.
Senlot Serif Senlot Serif

Albums

36 font styles from $24.75
A mad boxer shot a quick, gloved jab to the jaw of his dizzy opponent.
Madurai™ Madurai™
Madurai™ Madurai™
Madurai™ Madurai™
Madurai™ Madurai™
Madurai™ Madurai™

Albums

48 font styles from $29.99 - some free
Jimmy and Zack, the police explained, were last seen diving into a field of buttered quahogs.
Civane™ Civane™
Civane™ Civane™
Civane™ Civane™
Civane™ Civane™
Civane™ Civane™

Albums

5 font styles from $29.99 - some free
Watch “Jeopardy!” Alex Trebek’s fun TV quiz game.
Mr Darcy™ Mr Darcy™
Mr Darcy™ Mr Darcy™
Mr Darcy™ Mr Darcy™
Mr Darcy™ Mr Darcy™
Mr Darcy™ Mr Darcy™

Albums

12 font styles from $24.99
Back in my quaint garden jaunty zinnias vie with flaunting phlox.
Aviano Future™ Aviano Future™

Albums

48 font styles from $26.00 - some free
Was there a quorum of able whizzkids gravely exciting the jaded fish at ATypI?
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™

Albums

8 font styles from $24.99
Quick jigs for waltz vex bad nymph.
Mittwoch™ Mittwoch™
Mittwoch™ Mittwoch™
Mittwoch™ Mittwoch™

Albums

48 font styles from $24.99
West quickly gave Bert handsome prizes for six juicy plums.
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™

Albums

42 font styles from $24.99 - some free
The quick brown fox jumps over a lazy dog.
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™

Albums

43 font styles from $5.00
Mix Zapf with Veljovic and get quirky Beziers.
Gineso Titling™ Gineso Titling™

Albums

54 font styles from $35.00
A good quick jab of a pen may vex Will Shortz.
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare

Albums

21 font styles from $5.00 - some free
The sex life of the woodchuck is a provocative question for most vertebrate zoology majors.
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™

Albums

54 font styles from $34.99
Queen Elizabeth’s Major picked five sexy wigs.
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™

Albums

48 font styles from $29.99
Mix Zapf with Veljovic and get quirky Beziers.
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft

Albums

54 font styles from $29.99
Beloved Groucho joked with a mix of zany quips.
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans

Albums

6 font styles from $24.99
Five or six big jet planes zoomed quickly by the tower.
Aviano Flare™ Aviano Flare™

Albums

21 font styles from $25.00 - some free
Beloved Groucho joked with a mix of zany quips.
Wreath™ Wreath™
Wreath™ Wreath™
Wreath™ Wreath™
Wreath™ Wreath™
Wreath™ Wreath™

Albums

42 font styles from $24.99 - some free
Jaded zombies acted quaintly but kept driving their oxen forward.
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™

Albums

12 font styles from $24.99
Gorbachev’s quixotic plan fazed jumpy hawks.
Chennai™ Chennai™
Chennai™ Chennai™
Chennai™ Chennai™
Chennai™ Chennai™

Albums

32 font styles from $24.99
Perhaps President Clinton’s amazing sax skills will be judged quite favorably.
Aviano Didone Aviano Didone
Aviano Didone Aviano Didone
Aviano Didone Aviano Didone
Aviano Didone Aviano Didone
Aviano Didone Aviano Didone

Albums

48 font styles from $24.00
TV folk buy ex-Prez John Quincy Adams’ wig.
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™

Albums

48 font styles from $24.00 - some free
How razorback-jumping frogs level six piqued gymnasts!
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™

Albums

14 font styles from $24.99
ABCDEabcde12345$ @&
Dienstag™ Dienstag™

Albums

42 font styles from $24.00 - some free
Jimmy and Zack, the police explained, were last seen diving into a field of buttered quahogs.
Oita™ Oita™
Oita™ Oita™
Oita™ Oita™
Oita™ Oita™
Oita™ Oita™

Albums

4 font styles from $24.99
Mix Zapf with Veljovic and get quirky beziers.
Aviano™ Aviano™

Albums

6 font styles from $22.00
Sexy diva Jennifer Lopez wasn’t baking me quiche.
Mynaruse Royale™ Mynaruse Royale™
Mynaruse Royale™ Mynaruse Royale™
Mynaruse Royale™ Mynaruse Royale™
Mynaruse Royale™ Mynaruse Royale™

Albums

4 font styles from $21.99
Back in my quaint garden jaunty zinnias vie with flaunting phlox.
Kidela™ Kidela™

Albums

12 font styles from $22.00
John Quincy Adams grew vexed by talk of puzzles.
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling

Albums

6 font styles from $9.99
Mozart’s jawing quickly vexed a fat bishop.
Carta Marina™ Carta Marina™