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“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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192 font families from insigne

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54 font styles from $29.99
A very bad quack might jinx zippy fowls.
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™

Albums

48 font styles from $24.99
We promptly judged antique ivory buckles for the next prize.
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™
Cabrito Sans™ Cabrito Sans™

Albums

54 font styles from $35.00
The July sun caused a fragment of pine wax to ooze on the black velvet quilt.
Senlot Didone Senlot Didone
Senlot Didone Senlot Didone
Senlot Didone Senlot Didone
Senlot Didone Senlot Didone
Senlot Didone Senlot Didone

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42 font styles from $35.00
A large fawn jumped quickly over white zinc boxes.
Ainslie Contrast Ainslie Contrast
Ainslie Contrast Ainslie Contrast
Ainslie Contrast Ainslie Contrast
Ainslie Contrast Ainslie Contrast
Ainslie Contrast Ainslie Contrast

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12 font styles from $24.99
Pack my box with five dozen liquor jugs.
Terfens™ Terfens™

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76 font styles from $5.00
Six big devils from Japan quickly forgot how to waltz.
Look™ Look™
Look™ Look™
Look™ Look™
Look™ Look™
Look™ Look™

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54 font styles from $29.99 - some free
Typophiles weave dreams of quoins, kerning and juggling complex beziers.
Haboro Contrast™ Haboro Contrast™

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5 font styles from $24.99
Suez sailor vomits jauntily abaft while waxing parquet decks.
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™

Albums

54 font styles from $29.00
Playing jazz vibe chords quickly excites my wife.
Schorel Schorel
Schorel Schorel
Schorel Schorel
Schorel Schorel
Schorel Schorel

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42 font styles from $24.99 - some free
Packing five dozen waxy liquor jugs? Must be a typophile.
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™

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4 font styles from $24.99
Sympathizing would fix Quaker objectives.
Aviano™ Aviano™

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54 font styles from $39.99 - some free 60% off
Fixing the razor, J.S. Bach vowed to primp quickly.

Albums

54 font styles from $29.99
Many big jackdaws quickly zipped over the fox pen.
Daito™ Daito™
Daito™ Daito™
Daito™ Daito™
Daito™ Daito™
Daito™ Daito™

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48 font styles from $26.00 - some free 60% off
The quick brown fox jumps over a lazy dog.
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™

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42 font styles from $24.00 - some free
Hark! Toxic jungle water vipers quietly drop on zebras for meals!
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™

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42 font styles from $24.00 - some free
Murky haze enveloped a city as jarring quakes broke fourty-six windows.
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™
Solitas Slab™ Solitas Slab™

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8 font styles from $39.99
About sixty codfish eggs will make a quarter pound of very fizzy jelly.
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™

Albums

54 font styles from $24.00 - some free
Quip-crazy Gorbachev went and mixed flapjacks.
Yorkten™ Yorkten™
Yorkten™ Yorkten™
Yorkten™ Yorkten™
Yorkten™ Yorkten™
Yorkten™ Yorkten™

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9 font styles from $21.99
King Alexander was just partly overcome after quizzing Diogenes in his tub.
Questal™ Questal™

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54 font styles from $29.00
Turgid saxophones blew over Mick’s jazzy quiff.
Winsel Winsel
Winsel Winsel
Winsel Winsel
Winsel Winsel
Winsel Winsel

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21 font styles from $25.00 - some free
Pack my box with five dozen liquor jugs.
Wreath™ Wreath™

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6 font styles from $24.99
The July sun caused a fragment of pine wax to ooze on the black velvet quilt.
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™

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6 font styles from $22.00
Now is the time for all quick brown dogs to jump over the lazy lynx.
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™

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12 font styles from $22.00
Many big jackdaws quickly zipped over the fox pen.
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™

Albums

42 font styles from $29.99 - some free
Hark! Toxic jungle water vipers quietly drop on zebras for meals!
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™

Albums

54 font styles from $29.00
Back in June we delivered oxygen equipment of the same size.
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif
Senlot Serif Senlot Serif

Albums

54 font styles from $29.99
Seiji Ozawa quit, vexing rabid symphonic folk.
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans

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21 font styles from $5.00
New farmhand proves strong but lazy, picking just six quinces.
Blue Goblet Drawn™ Blue Goblet Drawn™
Blue Goblet Drawn™ Blue Goblet Drawn™
Blue Goblet Drawn™ Blue Goblet Drawn™
Blue Goblet Drawn™ Blue Goblet Drawn™
Blue Goblet Drawn™ Blue Goblet Drawn™

Albums

42 font styles from $28.00 - some free
Gen. Schwarzkopf’s job quietly vexed him.
Haboro Sans™ Haboro Sans™
Haboro Sans™ Haboro Sans™
Haboro Sans™ Haboro Sans™
Haboro Sans™ Haboro Sans™
Haboro Sans™ Haboro Sans™

Albums

54 font styles from $24.99 - some free
Prized waxy jonquils choke big farm vats.
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™

Albums

4 font styles from $24.99
Five big quacking zephyrs jolt my wax bed.
Aviano Serif™ Aviano Serif™

Albums

48 font styles from $24.00 - some free
Mix Zapf with Veljovic and get quirky beziers.
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™

Albums

42 font styles from $24.99 - some free
Lawbooks forgave John Quincy Adams, sixth Prez.
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™

Albums

54 font styles from $24.00 - some free
Quip-crazy Gorbachev went and mixed flapjacks.
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™

Albums

36 font styles from $24.75
The exodus of jazzy pigeons is craved by squeamish walkers.
Quarca™ Quarca™
Quarca™ Quarca™
Quarca™ Quarca™
Quarca™ Quarca™
Quarca™ Quarca™

Albums

48 font styles from $29.99 - some free
West quickly gave Bert handsome prizes for six juicy plums.
Gineso Gineso
Gineso Gineso
Gineso Gineso
Gineso Gineso
Gineso Gineso

Albums

12 font styles from $22.00
Putin backs away from Iraq zeal; Bush, vexed, jogs.
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling

Albums

7 font styles from $24.99
Gorbachev’s quixotic plan fazed jumpy hawks.
Waialua Waialua
Waialua Waialua
Waialua Waialua
Waialua Waialua
Waialua Waialua

Albums

54 font styles from $34.99 - some free
Cozy lummox gives smart squid who asks for job pen.
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™
Chypre™ Chypre™

Albums

54 font styles from $29.99 - some free 60% off
The quick brown fox jumps over a lazy dog.
Belda Belda
Belda Belda
Belda Belda
Belda Belda
Belda Belda

Albums

42 font styles from $24.00 - some free
A very bad quack might jinx zippy fowls.
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™

Albums

54 font styles from $33.00
Puzzled women bequeath jerks very exotic gifts.
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif

Albums

36 font styles from $32.00
Two hardy boxing kangaroos jet from Sydney to Zanzibar on quicksilver pinions.
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™
Sancoale Slab™ Sancoale Slab™

Albums

48 font styles from $29.99 - some free
Many big jackdaws quickly zipped over the fox pen.
Civane™ Civane™
Civane™ Civane™
Civane™ Civane™
Civane™ Civane™
Civane™ Civane™

Albums

48 font styles from $29.99
It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft

Albums

12 font styles from $24.99
John Quincy Adams grew vexed by talk of puzzles.
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™

Albums

54 font styles from $24.99 - some free
Gorbachev’s quixotic plan fazed jumpy hawks.
Yorkten Slab™ Yorkten Slab™

Albums

10 font styles from $24.99
Would you please examine both sizes of jade figures very quickly.
Le Havre™ Le Havre™

Albums

42 font styles from $24.00 - some free
King Alexander was just partly overcome after quizzing Diogenes in his tub.
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™