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“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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187 font families from insigne

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Albums

6 font styles from $9.99
Quincy Jones vowed to fix the bleak jazz program.
Carta Marina™ Carta Marina™

Albums

54 font styles from $29.99
How razorback-jumping frogs level six piqued gymnasts!
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™
Cabrito Contrast™ Cabrito Contrast™

Albums

54 font styles from $34.99
Hark! Toxic jungle water vipers quietly drop on zebras for meals!
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™

Albums

5 font styles from $24.99
Quick jigs for waltz vex bad nymph.
Aviano Sans™ Aviano Sans™

Albums

54 font styles from $29.99 - some free
My help squeezed back in again and joined the weavers after six.
Haboro Contrast™ Haboro Contrast™

Albums

42 font styles from $24.00 - some free
Quick jigs for waltz vex bad nymph.
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™
Solitas™ Solitas™

Albums

42 font styles from $29.99 - some free
Pack my box with five dozen liquor jugs.
Haboro Soft™ Haboro Soft™

Albums

54 font styles from $25.00
Turgid saxophones blew over Mick’s jazzy quiff.
Belda Didone Belda Didone
Belda Didone Belda Didone
Belda Didone Belda Didone
Belda Didone Belda Didone
Belda Didone Belda Didone

Albums

42 font styles from $24.00 - some free
Back in my quaint garden jaunty zinnias vie with flaunting phlox.
Grayfel™ Grayfel™
Grayfel™ Grayfel™
Grayfel™ Grayfel™
Grayfel™ Grayfel™
Grayfel™ Grayfel™

Albums

54 font styles from $29.00
Quick zephyrs blow, vexing daft Jim.
Winsel Winsel
Winsel Winsel
Winsel Winsel
Winsel Winsel
Winsel Winsel

Albums

4 font styles from $24.99
Jay visited back home and gazed upon a brown fox and quail.
Aviano™ Aviano™

Albums

48 font styles from $29.99 - some free
The July sun caused a fragment of pine wax to ooze on the black velvet quilt.
Gineso Gineso
Gineso Gineso
Gineso Gineso
Gineso Gineso
Gineso Gineso

Albums

48 font styles from $24.00 - some free
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™

Albums

54 font styles from $29.99
Jimmy and Zack, the police explained, were last seen diving into a field of buttered quahogs.
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans

Albums

48 font styles from $29.99
Gen. Schwarzkopf’s job quietly vexed him.
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft
Gineso Soft Gineso Soft

Albums

54 font styles from $39.00
We promptly judged antique ivory buckles for the next prize.
Soprani Soprani
Soprani Soprani
Soprani Soprani
Soprani Soprani
Soprani Soprani

Albums

6 font styles from $24.99
Just work for improved basic techniques to maximize your typing skill.
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™
Aviano Flare™ Aviano Flare™

Albums

6 font styles from $22.00
Sympathizing would fix Quaker objectives.
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™
Aviano Gothic™ Aviano Gothic™

Albums

36 font styles from $34.99
Quick wafting zephyrs vex bold Jim.
Ashemore™ Ashemore™
Ashemore™ Ashemore™
Ashemore™ Ashemore™
Ashemore™ Ashemore™
Ashemore™ Ashemore™

Albums

6 font styles from $22.00
My expensive quartz watch once belonged to JFK.
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™

Albums

21 font styles from $5.00 - some free
A quick brown fox jumps over the lazy dog.
Le Havre Hand™ Le Havre Hand™
Le Havre Hand™ Le Havre Hand™
Le Havre Hand™ Le Havre Hand™
Le Havre Hand™ Le Havre Hand™
Le Havre Hand™ Le Havre Hand™

Albums

12 font styles from $22.00
The jukebox music puzzled a gentle visitor from a quaint valley town.
Sancoale Narrow™ Sancoale Narrow™
Sancoale Narrow™ Sancoale Narrow™
Sancoale Narrow™ Sancoale Narrow™
Sancoale Narrow™ Sancoale Narrow™
Sancoale Narrow™ Sancoale Narrow™

Albums

21 font styles from $5.00 - some free
Sexy diva Jennifer Lopez wasn’t baking me quiche.
Le Havre Layers™ Le Havre Layers™

Albums

42 font styles from $24.99 - some free
Wavy Jake’s fat zebra had Mexican pig liquor.
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™

Albums

21 font styles from $25.00 - some free
Gen. Schwarzkopf’s job quietly vexed him.
Wreath™ Wreath™

Albums

36 font styles from $24.75
Freight to me sixty dozen quart jars and twelve black pans.
Quarca™ Quarca™
Quarca™ Quarca™
Quarca™ Quarca™
Quarca™ Quarca™
Quarca™ Quarca™

Albums

48 font styles from $24.00
TV folk buy ex-Prez John Quincy Adams’ wig.
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™

Albums

3 font styles from $24.99
Putin backs away from Iraq zeal; Bush, vexed, jogs.
Youngblood™ Youngblood™

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10 font styles from $24.99
Fax back Jim’s Gwyneth Paltrow video quiz.
Le Havre™ Le Havre™
Le Havre™ Le Havre™

Albums

8 font styles from $39.99
Verbatim reports were quickly given by Jim Fox to his amazed audience.
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™

Albums

36 font styles from $22.00
About sixty codfish eggs will make a quarter pound of very fizzy jelly.
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™

Albums

42 font styles from $32.99
How razorback-jumping frogs level six piqued gymnasts!
Haboro Slab Soft Haboro Slab Soft
Haboro Slab Soft Haboro Slab Soft
Haboro Slab Soft Haboro Slab Soft
Haboro Slab Soft Haboro Slab Soft
Haboro Slab Soft Haboro Slab Soft

Albums

54 font styles from $35.00
Jimmy and Zack, the police explained, were last seen diving into a field of buttered quahogs.
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare
Cabrito Flare Cabrito Flare

Albums

8 font styles from $29.99
Six big devils from Japan quickly forgot how to waltz.
Aviano Copper Aviano Copper
Aviano Copper Aviano Copper
Aviano Copper Aviano Copper
Aviano Copper Aviano Copper
Aviano Copper Aviano Copper

Albums

54 font styles from $29.99
Would you please examine both sizes of jade figures very quickly.
Daito™ Daito™
Daito™ Daito™
Daito™ Daito™
Daito™ Daito™
Daito™ Daito™

Albums

54 font styles from $29.00
Blowzy red vixens fight for a quick jump.
Schorel Schorel
Schorel Schorel
Schorel Schorel
Schorel Schorel
Schorel Schorel

Albums

48 font styles from $26.00 - some free
It’s unquestionably one of Judy G. Schwartzkopf’s exotic missives.
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™

Albums

42 font styles from $24.99 - some free
Jelly-like above the high wire, six quaking pachyderms kept the climax of the extravaganza in a dazzling state of flux.
Cabrito Didone™ Cabrito Didone™

Albums

76 font styles from $5.00
Quip-crazy Gorbachev went and mixed flapjacks.
Look™ Look™
Look™ Look™
Look™ Look™
Look™ Look™
Look™ Look™

Albums

54 font styles from $24.99 - some free
Beloved Groucho joked with a mix of zany quips.
Yorkten Slab™ Yorkten Slab™
Yorkten Slab™ Yorkten Slab™
Yorkten Slab™ Yorkten Slab™
Yorkten Slab™ Yorkten Slab™
Yorkten Slab™ Yorkten Slab™

Albums

12 font styles from $24.99
Foxy but quick John Leguizamo ponders view.
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™

Albums

12 font styles from $24.99
Pack my box with five dozen liquor jugs.
Chennai™ Chennai™
Chennai™ Chennai™
Chennai™ Chennai™
Chennai™ Chennai™

Albums

8 font styles from $24.99
Lazy movers quit hard-packing of papier-mache jewelry boxes.
Pauline™ Pauline™
Pauline™ Pauline™
Pauline™ Pauline™
Pauline™ Pauline™
Pauline™ Pauline™

Albums

14 font styles from $24.99
Forsaking monastic tradition, twelve jovial friars gave up their vocation for a questionable existence on the flying trapeze.
Dienstag™ Dienstag™

Albums

6 font styles from $24.99
The jukebox music puzzled a gentle visitor from a quaint valley town.
Aviano Wedge Aviano Wedge
Aviano Wedge Aviano Wedge
Aviano Wedge Aviano Wedge
Aviano Wedge Aviano Wedge
Aviano Wedge Aviano Wedge

Albums

54 font styles from $24.00 - some free
The vixen jumped quickly on her foes barking with zeal.
Yorkten™ Yorkten™

Albums

42 font styles from $24.00 - some free
Puzzled women bequeath jerks very exotic gifts.
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™

Albums

12 font styles from $24.99
Seiji Ozawa quit, vexing rabid symphonic folk.
Terfens™ Terfens™

Albums

8 font styles from $24.99
Jeb quickly drove a few extra miles on the glazed pavement.
Montag™ Montag™