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insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.

His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.

Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”

Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”

Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.

Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

Foundry details

  • Location:
    insigne Design
    Chattanooga, TN 37419
    United States of America
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178 font families from insigne

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54 font styles from $33.00
Sphinx of black quartz, judge my vow.
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif
Cabrito Serif Cabrito Serif

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12 font styles from $22.00
Brawny gods just flocked up to quiz and vex him.
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling
Boncaire Titling Boncaire Titling

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54 font styles from $34.99
Jeez, by TV film Schwarzkopf expunged Iraq.
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™
Senlot™ Senlot™

Albums

42 font styles from $29.99 - some free
TV folk buy ex-Prez John Quincy Adams’ wig.
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™
Haboro Soft™ Haboro Soft™

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5 font styles from $24.99
Putin backs away from Iraq zeal; Bush, vexed, jogs.
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™
Aviano Sans™ Aviano Sans™

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54 font styles from $29.99
My help squeezed back in again and joined the weavers after six.
Cabrito Contrast™ Cabrito Contrast™

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48 font styles from $24.00 - some free 30% off
Crazy Fredericka bought many very exquisite opal jewels.
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™
Cabrito™ Cabrito™

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54 font styles from $24.00 - some free
Blowzy night-frumps vex’d Jack Q.
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™
Sangli™ Sangli™

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76 font styles from $5.00
Five or six big jet planes zoomed quickly by the tower.
Look™ Look™
Look™ Look™
Look™ Look™
Look™ Look™
Look™ Look™

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12 font styles from $24.99
Jackdaws love my big sphinx of quartz.
Sommet Rounded™ Sommet Rounded™
Sommet Rounded™ Sommet Rounded™
Sommet Rounded™ Sommet Rounded™

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21 font styles from $5.00 - some free
Five wine experts jokingly quizzed chablis sample.
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™
Le Havre Layers™ Le Havre Layers™

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18 font styles from $19.99
A quick brown fox jumps over the lazy dog.
Steagal Steagal
Steagal Steagal
Steagal Steagal
Steagal Steagal
Steagal Steagal

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54 font styles from $29.99 - some free
Mix Zapf with Veljovic and get quirky Beziers.
Belda Belda
Belda Belda
Belda Belda
Belda Belda
Belda Belda

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54 font styles from $39.99 - some free
Boxer M. Tyson packs his bags w/ Jay-Z DVDs, Quik, Holyfield’s ear.
Mandrel™ Mandrel™
Mandrel™ Mandrel™
Mandrel™ Mandrel™
Mandrel™ Mandrel™
Mandrel™ Mandrel™

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54 font styles from $32.00
A very bad quack might jinx zippy fowls.
Mirantz Mirantz
Mirantz Mirantz
Mirantz Mirantz
Mirantz Mirantz
Mirantz Mirantz

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48 font styles from $26.00 - some free
Quip-crazy Gorbachev went and mixed flapjacks.
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™
Ranelte™ Ranelte™

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21 font styles from $25.00 - some free
Brawny gods just flocked up to quiz and vex him.
Wreath™ Wreath™
Wreath™ Wreath™
Wreath™ Wreath™
Wreath™ Wreath™
Wreath™ Wreath™

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6 font styles from $24.99
My expensive quartz watch once belonged to JFK.
Aviano Slab™ Aviano Slab™

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48 font styles from $24.00
The big plump jowls of zany Dick Nixon quiver.
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™
Grenale™ Grenale™

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42 font styles from $24.00 - some free
Hark! Toxic jungle water vipers quietly drop on zebras for meals!
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™
Ainslie™ Ainslie™

Albums

12 font styles from $22.00
Just work for improved basic techniques to maximize your typing skill.
Cavole Slab™ Cavole Slab™
Cavole Slab™ Cavole Slab™
Cavole Slab™ Cavole Slab™
Cavole Slab™ Cavole Slab™
Cavole Slab™ Cavole Slab™

Albums

12 font styles from $24.99
Wavy Jake’s fat zebra had Mexican pig liquor.
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™
Aviano Future™ Aviano Future™

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8 font styles from $39.99
Queen Elizabeth’s proxy waved off Mick Jagger.
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™
Mynaruse Flare™ Mynaruse Flare™

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12 font styles from $22.00
Queen Elizabeth’s Major picked five sexy wigs.
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™
Sancoale Softened™ Sancoale Softened™

Albums

54 font styles from $24.00 - some free
Many big jackdaws quickly zipped over the fox pen.
Yorkten™ Yorkten™
Yorkten™ Yorkten™
Yorkten™ Yorkten™
Yorkten™ Yorkten™
Yorkten™ Yorkten™

Albums

42 font styles from $32.00 - some free
A good quick jab of a pen may vex Will Shortz.
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™
Haboro Slab™ Haboro Slab™

Albums

54 font styles from $29.99
Quincy Jones vowed to fix the bleak jazz program.
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans
Senlot Sans Senlot Sans

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6 font styles from $9.99
The July sun caused a fragment of pine wax to ooze on the black velvet quilt.
Carta Marina™ Carta Marina™

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4 font styles from $24.99
Gen. Schwarzkopf’s job quietly vexed him.
Aviano™ Aviano™

Albums

54 font styles from $24.99 - some free
Then a cop quizzed Mick Jagger’s ex-wives briefly.
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™
Haboro™ Haboro™

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4 font styles from $21.99
We promptly judged antique ivory buckles for the next prize.
Kidela™ Kidela™

Albums

48 font styles from $24.00 - some free
Barkeep! A flaming tequila swizzle and a vodka and Ajax, hold the cherry.
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™
Grenale Slab™ Grenale Slab™

Albums

42 font styles from $24.00 - some free
Pack my box with five dozen liquor jugs.
Grayfel™ Grayfel™
Grayfel™ Grayfel™
Grayfel™ Grayfel™
Grayfel™ Grayfel™
Grayfel™ Grayfel™

Albums

12 font styles from $24.99
The five boxing wizards jump quickly.
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™
Sommet Slab™ Sommet Slab™

Albums

42 font styles from $24.00 - some free
The job of waxing linoleum frequently peeves chintzy kids.
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™
Plathorn™ Plathorn™

Albums

54 font styles from $29.99 - some free
Five wine experts jokingly quizzed chablis sample.
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™
Haboro Contrast™ Haboro Contrast™

Albums

12 font styles from $22.00
Five wine experts jokingly quizzed chablis sample.
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™
Sommet Slab Rounded™ Sommet Slab Rounded™

Albums

42 font styles from $24.99 - some free
A very bad quack might jinx zippy fowls.
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™
Cabrito Didone™ Cabrito Didone™

Albums

12 font styles from $22.00
William said that everything about his jacket was in quite good condition except for the zipper.
Sancoale™ Sancoale™
Sancoale™ Sancoale™
Sancoale™ Sancoale™
Sancoale™ Sancoale™
Sancoale™ Sancoale™

Albums

36 font styles from $24.75
Cozy sphinx waves quart jug of bad milk.
Sancoale Slab Soft™ Sancoale Slab Soft™
Sancoale Slab Soft™ Sancoale Slab Soft™
Sancoale Slab Soft™ Sancoale Slab Soft™
Sancoale Slab Soft™ Sancoale Slab Soft™
Sancoale Slab Soft™ Sancoale Slab Soft™

Albums

43 font styles from $5.00
King Alexander was just partly overcome after quizzing Diogenes in his tub.
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™
Gineso Titling™ Gineso Titling™

Albums

42 font styles from $24.99 - some free
Was there a quorum of able whizzkids gravely exciting the jaded fish at ATypI?
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™
Ainslie Sans™ Ainslie Sans™

Albums

42 font styles from $24.99 - some free
Back in June we delivered oxygen equipment of the same size.
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™
Haboro Serif™ Haboro Serif™

Albums

36 font styles from $22.00
Astronaut Quincy B. Zack defies gravity with six jet fuel pumps.
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™
Savigny™ Savigny™

Albums

6 font styles from $22.00
Gorbachev’s quixotic plan fazed jumpy hawks.
Mynaruse Royale™ Mynaruse Royale™
Mynaruse Royale™ Mynaruse Royale™
Mynaruse Royale™ Mynaruse Royale™
Mynaruse Royale™ Mynaruse Royale™

Albums

12 font styles from $5.00 - some free
The big plump jowls of zany Dick Nixon quiver.
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™
Le Havre Rough™ Le Havre Rough™

Albums

3 font styles from $21.99
Six big juicy steaks sizzled in a pan as five workmen left the quarry.
Stefania Antique™ Stefania Antique™

Albums

6 font styles from $22.00
We promptly judged antique ivory buckles for the next prize.
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™
Aviano Contrast™ Aviano Contrast™

Albums

42 font styles from $24.99 - some free
May Jo equals the fine record by solving six puzzles a week.
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™
Solitas Serif™ Solitas Serif™