The Veil of Perception Foundry was initially set up as an illustration studio specializing in fantasy and science fiction art but evolved into a graphic design studio which is now entirely dedicated to type design. The main approach of the foundry is to start off with a basic design kernel consisting of two or three letter forms and then expand this kernel into a full blown type design. The name of the foundry is derived from one of the theories of John Locke. We do not directly contact reality but rather interact with it through symbols. The color red is only in our head. We are hermetically sealed into a form of virtual reality. While conducting our daily routines we plow through a silent, invisible world.