ByKineks is a font studio founded by dede Kurniawan, with an educational background majoring in visual communication design and focusing on “typography” starting his career as a lettering artist since 2016. Then in 2020 he became interested in the world of fonts and learned more about various typefaces. and the history of typography itself as a visual communication medium which was originally only in the form of pictographs used by human ancestors around 35,000 BC in the Paleolithic era. Through a long process and history, there have been many developments in the alphabet system in various cultures, which indicates the importance of communication media in the form of letters. This made Dede Kurniawan’s interest to focus on developing typography. While learning more about typography, he began to be active in making fonts with a fresh and modern style. This will become a new face in typography development.